Senior Content Associate, Lifecycle Marketing

<h2><strong>About Betterment</strong></h2> <p><a href="http://www.betterment.com/">Betterment</a> is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays).</p> <h2><strong>About the Role:</strong></h2> <p>As a Senior Content Associate, you’ll start every project with a deep understanding of insights: customer personas, needs, behaviors, data. With this foundation, you'll write, edit, and shape high-impact content across our customer lifecycle channels: email, content cards, push, in-app, social, and more. You'll also contribute editorial and social content to our blog and owned channels, with an eye toward visibility in AI-driven discovery (AEO/GEO).</p> <p>You're a strong writer, but you're also a brand expert and a sharp editor. The judgment you bring to your work is the job. Reporting to the Senior Director, Content and Narrative Strategy, you’ll be at the forefront of using AI tools — including custom, in-house agents — to scale your output. Not slop (never slop!) but customer-centric, brand-fluent messaging that helps drive engagement and results.</p> <p>This role is based out of our NYC office. Below we've reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.&nbsp;</p> <ul> <li>New York City: $94,500 - $110,000</li> </ul> <p>This job may also be eligible for variable compensation in the form of a company incentive bonus.&nbsp;</p> <h2><strong>A Day in the Life:</strong></h2> <ul> <li>Produce lifecycle and customer marketing content in close collaboration with product marketing, CRM, social, design, comms, and compliance. Your campaigns will be driven by specific audience segments and the products that fit them.</li> <li>Develop content at scale, bringing brand voice, editorial judgment, and an eye for compliance to every output, while using AI as a force multiplier.</li> <li>Build scalable systems (ex: copy banks, variant libraries, templates) that improve speed and consistency.</li> <li>Write editorial and social content for our owned channels, specifically structured for AEO/GEO citability.</li> <li>Contribute to the