Sr. Content Writer, B2B Marketing

Requisition ID:  82788 

 

NextEra Energy Resources is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

 

Position Specific Description

You’re experienced – a proven writer and storyteller. You’re innovative and strategic. You have a specialized ability to take complex products, solutions and services and craft compelling stories and educational pieces for large Commercial & Industrial (C&I) and Utility organization decision-makers. In this role, you will use your investigative, research and creative skills to write and edit original, engaging copy for case studies, white papers, video scripts, sales materials, email campaigns and more.  

 

Employees in this role are responsible for providing excellent content support to assigned business unit partners as measured by completion of required planning and execution, and client feedback. Employees in this role are responsible for using business and customer insights to support the development and implementation of content strategies and tactics to improve customer and stakeholder perception as measured by campaign results. This role will require the individual to write a variety of content, take guidance and feedback and have strong planning capabilities, as well as excellent verbal and written communication skills. 

 

   

Principal Responsibilities:

• Take strategy and creative briefs to execute the creation of original content concepts that result in effective and compelling communication 
• Think conceptually about how to 'sell' a product or service in an original, imaginative and attention-grabbing way 
• Make complex topics simple and easy to comprehend 
• Work closely with internal subject matter experts, sales teams and key stakeholders to understand stories, product features, and value propositions 
• Evaluate existing research and conduct high-quality research 
• Craft different content for various channels (blogs, whitepapers, video scripts, emails, social media) with an ability to adapt writing to fit the audience and the medium 
• Supports internal business partners on content strategy and provides executive and content support. Serves as liaison for assigned business units and serves as project manager for campaigns and cross-functional initiatives 
• Embrace our brand’s voice and amplify our company’s story 
• Ability to communicate with multiple internal partners and teams at varying levels in the organization 
• Use research and audience insight to develop content plans, materials and tactics 
• Measures results and evaluates the effectiveness of content and tactics to drive improvements 
• Supports emergency events, as assigned 
• Performs other job-related duties as assigned 

 

Qualifications:

• Experience writing promotional/sales-like copy or other B2B experience preferred 
• An understanding of creative problem solving, brand building and translating strategy into powerful messaging 
• Fluency in writing for both digital and traditional channels, including social media platforms 
• Comfortable working with a range of internal stakeholders across multiple departments 
• Strong written, verbal, interpersonal communication skills, organizational skills, and people management skills 
• Proven ability to work on multiple projects and meet tight deadlines in a fast-paced environment 
• Must thrive in a deadline-driven environment while juggling multiple projects 

Job Overview

Employees in this role oversee the marketing efforts for a broad portfolio of products/programs that may include direct accountability for delivering annual sales or enrollment goals.  Employees exercise high levels of decision-making and budget authority and present program KPIs regularly at the executive or senior leadership level.

Job Duties & Responsibilities

• Develops product definition and go-to-market strategies for new products 
• Provides ongoing program acquisition and retention strategies, which may include campaign and content development
• Conducts customer market research efforts aroun