Mid/Senior SEM Performance Marketing Specialist [interim]

We are looking for an experienced and talented candidate who can work as an [interim] SEM Specialist for Tylko. Your goal will be planning, implementing, and executing SEM strategies.

We are seeking a [interim] Mid/Senior SEM Performance Marketing Specialist who is ready to delve into the world of Google campaign management, adeptly navigating a landscape teeming with 3.5 billion searches each day. You'll be tasked with leveraging this vast potential to elevate customer experiences.

Main responsibilities:

• Managing Google Ads campaigns (setting them up, daily monitoring of campaign results)

• Regular analysis and optimization of the campaign with the aim of maximizing performance.

• Incorporating new products into campaigns based on product launches

• Identifying new opportunities with each new product/category launch

• Effectively managing campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise (with cooperation with other channel owners)

• Planning activities aimed at achieving the planned KPIs (not only the budget but also ROAS, CPA, CTR, CPC)

• Diagnosing the causes of changes and creating plans to minimize the negative effects of competition/market.

• Optimizing advertising texts in English, French, German, Dutch, Italian (in cooperation with translators).

• Performing detailed keyword research and customer trends

• Reporting seasonal or local short-term changes to the market.

Why Tylko?

Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:

• Comprehensive healthcare

• Multisport card

• One bonus day off (every month)

• A dedicated budget for professional development

• A discount on all Tylko products

• Mixer parties

• Fun events like cooking classes, inspiring talks with people and professionals from all walks of life, and other great meetups.

• And of course, a dog-friendly office!

Requirements

• 2-3 years of professional experience managing Google Ads campaigns.

• Strong Microsoft Excel or Google Sheets skills, especially when dealing with large CSV files from product feeds.

• Very good command of English and Polish.

• Courage and openness to running campaigns in unfamiliar languages.

• Efficiency in work planning and joint project management.

• Passion for ESG (Environmental, Social, and Governance) ideas and solutions.

• Readiness to assume responsibility beyond the set scope and channel, extending to other areas of e-commerce.

Nice to have:

• At least one year of experience in running Google Shopping campaigns.

• Knowledge of German and French.

• Experience working with backend and/or frontend developers.

• Familiarity with the Google Ad Editor program.