Sr. Director, ME Product & Category Management (Mobile Enhancements)

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Position Overview

The head of Mobile Enhancements (ME) will be responsible for the performance, category management, development, and execution of the ME product management portfolio.  The Mobile ME Management strategy will focus on hardware platform product requirements, device launch, software updates, Voice of the Customer, building strategies, and providing technical/sales enablement for all consumer and enterprise channels, through direct and indirect channels.  Responsibility will also include require coordination with the Marketing, Retail, Account teams, and Account category leads for all product planning, launches, and GTM execution.     

This leader will drive and align business, including promotion and all go-to-market activities for the category within the assigned customer base.  This role will also have a background in a consumer-focused or technology industry with direct experience in product management, online, retail, category management, and customer-facing engagement.

Role & Responsibilities

• Responsible for the Samsung ME PM organization’s overall business success in the U.S. region will include a strong product roadmap, and pipeline to support ambitious growth objectives.
• Lead the development of the Services enablement plan for Mobile that drives mobile growth strategies of upgrades, new customer acquisition, product attachment across all Mobile categories, and customer loyalty/retention through enhancement of end-user customer experience.
• Development and ownership for Samsung ME Product Management strategy for the US market with respect to wrist wearables, true wireless and accessories for all segments and channels
• Drive alignment between SEA & Samsung HQ in Korea on product, service, experience, and partnership roadmap planning
• Collaborate cross-functionally with other teams to identify capabilities gaps, drive process improvement, and share of industry and global best practices
• Work with internal CE (Consumer Electronics), CS (Care) and Mobile divisions to identify and create a seamless experience across all Samsung products and services with strategic customers that involve product integration.
• Execute marketing programs, program management, and post-program evaluation.  Understand and analyze data to evaluate aggregate and individual marketing programs - such as ROI, sales lift, etc.
• Utilize multiple POS and Syndicated data sources to develop a deep understanding of the retail and online sales environment leveraging multiple shopper data sources to gain strong understanding of the Mobile New Computing shopper
• Coordination of the US strategy, messaging, product portfolio and support with HQ and other subsidiaries
• Support and drive strategic planning activities in collaboration with HQ and service partners
• Define product and service requirements and partnership priorities with R&D teams in Korea and in North America
• Development and management of programs that drive Mobile Channel Sales sell in and sell out
• Partner with Retail team to develop Mobile New Computing category growth plan incorporating strategies for levers such as space, assortment, pricing, training, merchandising, and promotions
• Development and management of device competitive comparisons for utilization across the sales and services organizations
• Actively participate in joint carrier and retailer account calls with account team category leads and account leadership
• Management of Carrier and National Retail dedicated channel product marketing resources to align with overall customer account team objectives
• Alignment of B2B and B2C product management and device launch object