Senior Manager, Marketing Analytics

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.

Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!

LifeStance Health Values

• Belonging: We cultivate a space where everyone can show up as their authentic self.

• Empathy: We seek out diverse perspectives and listen to learn without judgment.

• Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

• One Team: We realize our full potential when we work together towards our shared purpose.

Job Summary:

LifeStance Health is seeking a highly skilled and data-driven Senior Manager for Marketing Analytics, Technology & Data to lead and enhance our data infrastructure, analytics, and marketing technology initiatives. As the Senior Manager, you will be responsible for overseeing the management and optimization of our marketing technology stack, driving data-informed strategies, and ensuring that our digital marketing efforts are both measurable and effective. This role will collaborate closely with marketing, product, business development and data science teams to drive performance improvements and strategic insights that support our mission to improve access to behavioral healthcare.

Role and Responsibilities:

Data Analytics & Insights

• Develop KPIs, track, and analyze digital marketing performance.

• Build and maintain dashboards, reports, and advanced data models to measure marketing effectiveness.

• Provide actionable insights and recommendations to senior leadership.

Marketing Technology Optimization:

• Manage marketing technology platforms (CRM, automation tools, Heap Analytics, and Yext Listings).

• Oversee Google BigQuery to consolidate and analyze marketing datasets.

Data Governance & Compliance:

• Ensure data accuracy, security, and privacy compliance.

• Maintain business intelligence workspace structure and access protocols.

Collaboration & Process Improvement:

• Work with engineering, product, and operations teams to optimize processes and improve marketing ROI.

• Partner with business development to understand referral business growth and opportunity

• Troubleshoot user issues and provide training as needed.

Leadership & Strategy:

• Translate business needs into data requirements and proofs of concept.

• Drive integration of data into decision-making across teams.

• Stay updated on industry trends and enhance analytics capabilities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field required; Master's degree preferred

• 5-7+ years of experience in marketing analytics, data management, or related roles, preferably in a healthcare or technology-focused environment

• Hands-on experience with a listings management platform, ensuring accurate business information across various online directories required; Yext experience preferred

• Strong experience with dedicated Analytics tools, including setup, tracking, and analysis of behavioral data across digital platforms required; Heap experience preferred

• Proficiency with Google BigQuery for querying, analyzing, and managing large datasets

• Proven track record of managing and optimizing marketing technology stacks, including CRM, automation platforms, and data management platforms

• Strong understanding of marketing performance metrics and KPIs, with the ability to translate complex data into actionable insights

• Advanced Excel and SQL skills, with experience in other data analysis and visualization tools such as Tableau, Power BI, or Google Data Studio

• Excellent communication and presentation skills, with the ability to convey complex data findings to non-technical stakeholders

• Strong leadership and project management skills, with a demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously

• Knowledge of healthcare regulations, particularly around data privacy and security (HIPAA) preferred

LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive wor