Director, Content Strategy

Director, Content Strategy

 

Location:                           Remote, USA
Employment Type:         Full-Time
Compensation:               $155,000.00 - $200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience. 
Benefits Offered:            Vision, Medical, Life, Dental, 401K

 

Summary

As the Director of Content Strategy, you will play a critical role in positioning OneStream as a trusted advisor to the CFO. You will be responsible for defining, building and leading an end-to-end content strategy. With 10+ years’ experience in building and managing content operations for global B2B SaaS companies, you will develop and execute a comprehensive content factory that maps across the entire (digital) buyer journey, aligns with marketing objectives and business goals, and resonates with our target audience: the Office of the CFO. This role requires a forward-thinking leader with a pulse on issues related to Finance and a passion for telling compelling stories and enhancing content strategy and creation in an evolving digital landscape. 

This position will be responsible for delivering personalized, high-impact experiences across varying levels of the buyer journey, transforming content into stories that inspire readers to take action. You’ll lead a high-performing team to crafting compelling narratives that resonate with Finance leaders, build award-winning content marketing campaigns and stand up effective content creation and management processes, all while staying ahead of digital content marketing trends.

 

Primary Duties and Responsibilities

Content Strategy Development

• Research, build and execute an end-to-end content strategy targeted Finance leaders across priority verticals and geographies, partnering with key stakeholders in demand generation, digital marketing and product marketing, to ensure an integrated content market strategy that drives demand and addresses each stage of the buyer journey for buyer personas.
• Define and build content guidelines and a multi-channel distribution strategy that establishes content formatting standards for varying media including, but not limited to, blogs, email, social, webinars, landing pages, across paid, earned, owned and shared channels.
• Develop scalable workflows for content creation and review processes, as well as translating and localizing content for different regions.
• Stay abreast of industry and competitor trends to keep strategy innovative and effective.

Content Creation and Management

• Oversee the production of high-quality content, ensuring a cohesive narrative that reflects OneStream’s mission and vision, and maps to core thought leadership talk tracks and topics, and points to OneStream’s core value proposition and product differentiation.
• Build and scale repeatable content creation processes that intersect existing workflows across the marketing function, are aligned to the content strategy, and fluid to reflect and keep up with the ever-changing business drivers that impact Finance.
• Build on processes that scale relevant content and campaigns globally across geographies and languages, while maintaining brand consistency.
• Establish and execute content lifecycle management processes, including updates, audits, retirement, and evergreen content strategies that maximize long-term value and map to business priorities.
• Foster a collaborative and innovative team culture, encouraging the exploration of new content formats and distribution channels.

Content and Demand Generation Alignment

• Parter with Brand & Events, Product Marketing, Demand Generation, Customer Marketing and Digital Marketing teams to ensure an integrated content strategy that informs demand and digital with insights and stories needed to help them achieve goals and drive powerful outcomes.
• Communicate content strategies and performance metrics to stakeholders, providing insights and recommendations for continuous improvement.

Content Advisory and Team Leadership

• Lead, mentor and develop a team of content storytellers and creators (in house and external) who are aligned to the strategy, and empowered to drive successful results collaboratively across the marketing function.
• Drive alignment across cross-functional teams, including sales, marketing, product, to maximize the impact of the content strategy and execution.
• Serve as an advisor and strategist to executives and key internal stakeholders on best content approaches and practices, and how to cas