Director, Marketing - Spasticity and Movement Disorders (SMD)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Director, Spasticity and Movement Disorders (SMD) is responsible for promotional and business strategies for the SMD franchise, which includes professional campaign development, lifecycle strategy, and competitive planning. This position works in close collaboration with cross-functional groups to impact product performance; in particular: sales, managed markets, medical affairs, finance, and commercial operations.

The Director, SMD leads in close collaboration with a cross-functional team, the development and implementation of the annual strategic marketing plans, budgets, and sales forecasts for SMD indications. To be successful, the candidate must partner effectively with the cross-portfolio team leaders to plan and execute the strategy.   He/she will review and respond to changing market dynamics, as indicated through market analysis, customer interaction and sales input, to ensure achievement of goals by directing activities of product management and working with medical/marketing communications.

This position reports to the Head of Marketing and will lead a team of 3 people, with responsibility for employment decisions such as pay, performance reviews, and talent management.

KEY DUTIES AND RESPONSIBILITIES:

• Directs team in the development of business strategy and associated plan, product budgets, sales forecasts and production forecasts to achieve sales and profit objectives.
• Co-leads the SMD integrated brand team (IBT) with their medical counterpart
• Proactively reviews and responds to changing market conditions to achieve financial objectives.  
• Reviews and ensures accuracy of all sales and expense budgets and forecasts. Allocates appropriate resources to achieve goals