Sr. Director II, Content Activation

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

July 15, 2025

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.    

Focus, Scope, & Impact: 

The Sr. Director, Content Activation Lead is responsible for leading the team responsible for delivering the content plans to the system (Bottlers, Customers and front line leaders) as well as activation of Tier 1 assets, College and Univ playbooks and Digital Shelf. The lead is a subject matter expert, transformational thinker and capable driver who is responsible for advancing NAOU™s operational expertise, while meeting strategic while meeting strategic, quality, and efficient delivery expectations in the short to mid-term (within 1-2 years). The person in this role must be a strong people leader, as they are responsible for a large, diverse, and dispersed organization.

Key responsibilities:

• Partner with NAOU Category & Brand, Frontline Marketing, and IMX Leaders to develop and deploy inspiring System guidance, via on-time and complete playbook for all key priorities.

• Advisor to Category to ensure Business objectives translate into compelling System Selling stories to maximize impact.

• Manages linkage between upstream (Brand, Category) and downstream (Commercial Leadership, Channel Strategy, Frontline Marketing) constituents

• Identify opportunities and implement changes to optimize our ways of working to improve the delivery of our content (on time/in full) for our external stakeholders. (example: Automation)

• Direct and execute Shopper IMX projects inclusive of budget tracking, supervising third parties and agencies, following timelines, and managing team members in order to achieve outcomes as outlined in the initiative's project charter and/or objectives.

• A working knowledge of digital shelf requirements (ex: syndication tools)

• Nurture relationships with agency partners to deliver high-quality, cost-effective deliverables. Creative must be high quality and consistent with brand creative strategy for an integrated experience.

• Coordinate the different functions that help bring ensure executional consistency. Partner closely with cross functional teams to develop and implement the work.

• Lead a group of diverse and dispersed team, driving excellent results, a growth culture and world class capability development. Integrate agile ways of working to focus the team on work that matters while leveraging expertise and offering development opportunities.

• Span of work includes USA/Canada, total portfolio of categories, brands and customers, as well as support of key global initiatives.

Experience

• 15+ years of Shopper Marketing experience: brand, consumer strategy application, Commercial, Channel and Customer strategy application, cross-touchpoint connections planning, creative concept generation, evaluation of third-party rights and capabilities, agency management, design thinking and execution

• Demonstrated team leadership; project management, including multiple direct reports, cross-functional project, and deliverables management; ability to work effectively in an agile, networked environment

• Ability to negotiate, achieve win-win solutions and balance priorities across a wide range of stakeholders

• Be a strong strategic thinker and will have led diverse team with broad communications and marketing background through complex organizational change with demonstrated success.

• Will have a proven track record of implementing concepts and ideas with creativity and agility successfully across a global organization.

• Should be both flexible and adaptable