Senior Manager, Field & Account Based Marketing

Through the power of trillions of dollars in business spend, Coupa’s mission is to unlock our customers' full potential to do well and do good, anchored in our shared belief that we are smarter together. Our customers, suppliers, and employees- our Coupanians- come together to co-create ideas and innovations that impact the power of spend.
Coupa’s Field & Account Based Marketing team is seeking a passionate and seasoned Field Marketer to partner and foster valuable partnerships with our Sales organization to manage a field marketing plan from conception to execution, in order to build, influence, and accelerate sales pipeline, through a variety of marketing strategies and tactics.
This role reports to the Director of Enterprise Field and ABM for North America. 

What You'll Do:

• Collaborate directly with the regional sales reps to develop a strategy that supports regional quarterly sales pipeline and revenue goals
• Translate sales objectives (both opportunity and relationship-based) into ABM program objectives and project plans 
• Develop compelling ABM programs (1:1, 1:few) that successfully engage target Enterprise accounts (revenue above $1B+) moving them effectively through buyer’s journey to drive pipeline and revenue
• Partner with Product Marketing, Creative, Alliances, Demand Generation, and Digital Channel leads on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc.
• Understand the marketing operations ecosystem to independently leverage tools available to execute multi-channel campaigns 
• Communicate program status to key stakeholders, making sure programs are executed on time and accounts/leads are effectively followed up on time by Account Representatives
• Define, manage, and host targeted regional events to drive mid-funnel pipeline and sales acceleration
• Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts
• Be accountable for driving target account engagement and pipeline goals 
• Advocate for what sales needs, and keep sales informed on marketing priorities

What We're Looking For:

• First and foremost, can-do attitude
• 4-5+ years in Enterprise B2B marketing and/or sales 
• Successful history in developing and executing pipeline-generation and acceleration marketing programs, including digital advertising, content development, direct mail, virtual and in-person field events, and more.
• Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
• Solid project management and creative problem-solving skills
• Strong team player and collaborator, with a variety of people and teams
• Excellent verbal and written communication skills
• Prior experience developing and implementing ABM marketing plans in partnership with sales leadership 
• Experience with various Martech solutions: Salesforce, Marketo, Demandbase, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze
• Creative, high energy, innovative, proactive, and resourceful
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Negotiating skills, a plus
• Travel required (approximately 25-30% of time)

#LI-Remote
The estimated pay ranges for this role are as follows:• Based in California: $136,000-160,000
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.
At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.
At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. 
Please be advised that inquiries