Director of Inbound Marketing

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About the Role

We are looking for a strategic, data-driven marketer to own our Inbound Pipeline - a critical component of the company’s marketing funnel. In collaboration with a cross-functional marketing team, you will lead our comprehensive marketing strategy to attract and convert site traffic into leads; in collaboration with our Sales/BDR teams, you will drive programs which nurture those leads across the buying journey to close. This is a results-focused role, with executive visibility and high cross-functional impact. 

Successful candidates will have multi-disciplinary marketing experience building inbound/organic programs that drive full funnel growth (including CRO, SEO, digital strategy, etc.). They combine an analytical approach with creative experimentation to achieve outcomes, and you will enjoy this role if you like working with fast-paced teams, leading by influence, and having the autonomy to own your initiatives.  This is a rare opportunity to grow a marketing function in a high-growth $Billion+ revenue company. 

About the Role

• Own Outcomes: Deliver on a quarterly, global target for Inbound (organic) pipeline across all lifecycles of Cloudflare’s business (new logo, expansion and upsell).
• Develop Strategy: Build the inbound/digital strategy and roadmap to achieve business outcomes -- including increased site traffic, improved MQL conversions, and pipeline growth. You’ll contribute to our organic search strategy, web experience, content strategy, etc. to produce outcomes.
• Align: From concept through execution, you will partner and influence teams across Marketing and Sales.  Importantly, this includes serving as the primary Marketing partner to our Inbound BDR organization, ensuring visibility, training, and content needs are met for peak efficiency.

• Execute: Implement programs in conjunction with dedicated teams. Examples include CRO experiments, keyword/meta tag optimizations, localized web improvements, and BDR sequence A/B tests.  You’ll also provide business requirements for tools that support needs for customer engagement (e.g. chat, landing page builders etc.)

• Report: Define and monitor all relevant KPIs for your business. Communicate with stakeholders on business performance and needs.

Note: This role is initially for a senior level individual contributor in order to establish the function. Opportunity for direct and matrixed management exists as the functional roadmap is established by the Director.

 

About You

• Analytical: You are data-driven in your approach to strategy development and can seamlessly manage testing at scale.  You use numbers to define priorities and problem solving.  
• Accountable: You drive business outcomes, not projects.  You deliver on your commitments to your partners and teammates. 

• Influential: You can get things done across organizations without directly owning all inputs.  You know how to find the best ideas, garner support and drive alignment across a wide range of stakeholders. 
• Communicative:  You have excellent communication and interpersonal skills to influence dispersed, internal stakeholders.  You also have excellent copywriting and messaging skills to influence prospects and customers. 

Requirements 

• Track record of pipeline/revenue accountability and attainment in gl