Manager, Marketing Campaigns

About DrFirst

Here is a remarkable chance for you to join a thriving Healthcare IT company with established products, prestigious clients, substantial revenue, blue-chip institutional investors, and continuous growth.  At DrFirst, you will collaborate with brilliant minds, tackling unique healthcare challenges on an unprecedented scale.  Our culture is entrepreneurial, collaborative, and fast-paced—ideal for those who seek personal and professional growth while working alongside intelligent colleagues. If you're enthusiastic about pushing your limits, unlocking your potential, and thriving in a dynamic team, we're eager to connect with you!

Position Overview

The primary duty for the Manager, Marketing Campaigns is to ensure marketing campaigns achieve their lead generation and conversion objectives. 

 

In this role, you will be part of the Commercial Performance Team and be responsible for the entire lifecycle of marketing campaigns. This includes planning, executing, and reporting on campaigns to ensure they meet their goals. You will work cross-functionally with marketing team members, business units, and external partner agencies to create, execute, and monitor the performance of integrated marketing campaigns, while continuously optimizing our performance and spends.   

 

The ideal candidate will be positive and enthusiastic, comfortable working independently, and have an inquisitive attitude and hands-on experience in launching, maintaining, and measuring campaigns, along with a desire to directly impact healthcare.

 

The goal is to:

• Ideate and plan integrated marketing campaigns based on market segments to gain new customers and upsell and retain current customers.
• Coordinate and manage the efforts of various creative and marketing roles so campaigns launch on time, within budget, and team has a positive work experience.
• Work closely with digital team to provide ongoing reporting, campaign insight, and pacing towards goals to stakeholders. 

Who will love this job:  

• Creative & Willing: You are always looking for new channels to test and experiment with, and you’re always looking for new ways to leverage existing channels. You don’t mind being wrong if it means you are learning and teaching others. You have a track record of taking initiative to make things happen. 
• Data-Driven: You love data and have strong analytical skills that drive your decision-making. You are well-versed in campaign optimization and management and are comfortable reporting meaningful performance metrics to leadership. 
• Multi-tasker: You love managing multiple concurrent campaigns with intertwining deadlines while staying focused on the details.
• Strategic & Influential: You’re astute at monitoring and adapting to changes in the marketplace, being ever vigilant to identify areas of a new opportunity or trends that drive brand/product awareness, product sales, and product adoption. You have outstanding project management skills and the ability to develop and translate a strategic vision into tactical execution plans. 
• Self-Starter & Collaborator: You exhibit a can-do, team-oriented attitude and take full ownership of your revenue goals. You are well organized and able to work independently and effectively on multiple projects and project types promptly, with limited management oversight. You recognize the value of working with key internal and external stakeholders to position DrFirst competitively to accelerate winning market share.

If you are someone who is always prepared and doesn’t leave anything to chance, we have the perfect opportunity for you! 

What you will work on

Campaign Planning:

• Define campaign goals and objectives aligned with broader organizational goals.
• Understand business priorities, challenges, solutions, and the value we deliver to our clients.
• Conduct market research to understand target audience, their challenges, marketplace environment, and competitor landscape.
• Expand and maintain business unit target lists in real-time
• Develop campaign tactics across various channels (e.g., digital, social media, email, events).
• View Marketing campaign planning and execution from a horizontal perspective across all campaigns in addition to viewing vertically
• Create and maintain campaign budgets and timelines.

Campaign Execution and Management:

• Oversee and drive the implementation of campaign activities, including content creation for assets including ads, emails, landing pages, etc.. (for handoff to communications for review and editing), media buying, and event management while keeping team aligned and informed.
• Manage and collaborate with internal teams (e.g., design, copywriting,