Sr. Account Manager, Supply Activation

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Sr. Account Manager, Supply Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic supply strategy, optimizing publisher performance, and enabling the successful activation of advertiser demand across the FreeWheel Marketplace.

Working as a strategic partner to Publisher Strategic Relationship Managers (SRMs) and Publisher Account Managers, the Account Manager will guide partners on best-in-class programmatic supply configuration, support the rollout of new programmatic products, and deliver data-driven insights that help publishers maximize revenue opportunities.

This role sits within the Programmatic Activation pillar, collaborating closely with Demand Activation to ensure end-to-end alignment between supply readiness and demand fulfillment. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations.

Job Description

Core Responsibilities

Publisher Partnership & Supply Strategy
• Partner directly with Publisher SRMs and Publisher Account Managers to support and optimize each publisher's programmatic supply strategy.
• Analyze publisher performance across the marketplace and provide data-driven recommendations to improve supply quality, demand activation, and revenue outcomes.
• Guide publisher teams on programmatic best practices, marketplace configuration, and strategies for maximizing CTV and video demand.

Cross-Functional Collaboration & Product Enablement
• Collaborate with Product, Product Marketing, and Sales Marketing teams to roll out new programmatic products, features, and capabilities to publisher stakeholders.
• Serve as a conduit for platform feedback and customer insights, ensuring cross-functional teams understand publisher needs, challenges, and opportunities.
• Partner with Demand Activation counterparts to align supply readiness with demand requirements across deal setup, optimization, and troubleshooting.

Programmatic Expertise & Technical Guidance
• Maintain a strong understanding of CTV demand trends and how advertisers buy programmatic supply across DSPs and advanced TV buying paths.
• Provide technical guidance on how advertiser demand is activated within the marketplace and how supply-side decisions impact demand fulfillment.
• Act as a subject-matter expert and escalation point for programmatic issues impacting publisher supply performance.

Operational Execution
• Actively participate in Publisher QBRs, business reviews, and strategic meetings, contributing programmatic insights and recommendations.
• Support troubleshooting related to marketplace behavior, ad delivery, supply setup, and network configuration.
• Contribute to the development of scalable processes, documentation, and best practices for the Supply Activation function.
• Work effectively in a fast-paced environment with evolving priorities, demonstrating ownership, adaptability, and a team-oriented mindset.

Minimum Qualifications

• 3–5 years of experience in account management, partner-facing, or operational roles within ad tech; digital video or CTV experience strongly preferred.
• Solid understanding of the programmatic ecosystem, including SSP and ad server technologies, DSP buying behavior, auction dynamics, and cross-platform video environments.
• Demonstrated success managing strategic relationships with publishers, programmatic partners, or enterprise clients.
• Strong consultative, communication, and relationship-building skills with the ability to translate complex technical concepts into business-friendly insights.
• Proven ability to interpret customer needs, solve problems, and drive toward revenue-positive outcomes.
• Proficiency with analytics and reporting tools (e.g., Looker or similar BI dashboards).
• Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models).
• Highly organized and self-motivated with a track record of delivering against goals.
• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience working within or alongside a supply-side platform (SSP) or ad server environmen