Director, B2B Business Development (BD) & Client Growth - Storyful Intelligence

Job Description:

Title: Director, B2B Business Development & Client Growth - Storyful Intelligence

Location: Midtown Manhattan

Hybrid: In office 3 days/week

Salary: $170k-$190k + 20% bonus

About Storyful

Storyful, a News Corp company, is a global leader in social media news and intelligence reporting. We harness data from across the digital and social media landscape to provide trusted, cross-platform content and context in a complex online information environment.

About Storyful Intelligence

We help partners understand the attitudes, behaviors, and emotions shaping the world. Our mission is to provide intelligence-driven marketing and communications strategy to  business leaders by delving into the nuances of social and digital media intelligence. 

About the Role

As Director, B2B Business Development & Client Growth, you will be at the forefront of Storyful Intelligence’s strategy expansion, blending deep expertise delivering social data and insights with strategic brand communications and business development experience. This role will be pivotal in creating new client growth and directly influencing how we deliver data-driven strategies and build our reputation as a strategic partner to brands.

You will use your data and insights expertise and communications strategy experience to expand and grow Storyful’s foundational social Intelligence offering that identifies risks and opportunities for leading organizations. This is a senior leadership role, collaborating directly with the SVP/Head of the Practice.

Responsibilities 

• Lead Generation & Prospecting: Identify and target new client opportunities using Storyful data and insights, networking, and strategic outreach to PR and communications decision-makers at leading companies.

• Brand & Communications Strategy Development: Collaborate with the Storyful Intelligence team to create and implement social data-driven reporting and communications strategies, including positioning, risk mitigation, and thought leadership.

• Risk & Crisis Management Communications: Participate in advising clients who are navigating risk or crisis by delivering Storyful data and insights to guide their communications strategy. 

• Client Relationship Conversion: Tap into existing client relationships and new client prospecting to serve as a trusted advisor who can combine insights with communications strategy to drive their success.

• Category Growth Strategy & Execution: Partner with Storyful brand and data analyst team to develop and execute tailored strategies for potential clients and build custom proposals.

• Strategic Storytelling: Deliver compelling presentations, leveraging Storyful reporting and communications experience to showcase Storyful audience analysis, competitor research, sentiment tracking, market risks, trends, to inform client strategy and campaigns.

• Reputation Insights: Provide insights into digital and earned media trends and reputational risks to help clients increase visibility and strengthen their market position.

You Have

• Professional Experience: 12+ years of experience leading a client or team in communications strategy, risk or crisis communications, and research reporting from a top-tier communications, social listening agency, research or consulting firm.

• Data & Insights Expertise: Deep experience leveraging both qualitative and quantitative research, including social listening, market trends, sentiment analysis, competitive intelligence, and consumer insights to counsel clients.

• Relationship Building & Presentation Skills: Executive presence and expertise synthesizing data and insights into compelling storytelling and shaping pitches and strategies to build trust and new client relationships.

• Strategic Thinking: Ability to think critically and strategically about client needs and offer innovative solutions tailored to their business objectives.

• Commercial mindset and new business acumen: Track record of strong relationships that can be leveraged for generating new client growth.

• Communications Risk and Growth Strategy: Proven experience in using data-driven insights to articulate risks and opportunities