Product Adoption Strategist

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. 

Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

The Digital Technology team is the primary internal customer of the ServiceNow product suite. We are seeking team members who are passionate about product marketing and business strategy who will help tell the story of all our latest products to our 20,000+ employees. This individual will act as connective tissue across many different teams and will help drive adoption across the organization. Comfort with ambiguity is an absolute must, along with impeccable communication skills, a strategic mindset, and ability to build processes that can scale. 

What you get to do in this role:

• Work with fun and talented people that grow your career and personal well-being
• Drive our internal GTM strategy for new products and features that will ultimately impact adoption within ServiceNow
• Establish processes and mechanisms to intake, prioritize and execute new campaigns
• Work with internal users, product, engineering, design, and comms to develop compelling adoption narratives
• Develop and execute high quality content to support marketing programs and drive adoption
• Create self service workflows that can mitigate the need for high touch marketing campaigns
• Develop strong cross-functional relationships and partnerships to synthesize the big picture, evaluate risks, and deliver results
• Drive internal alignment around product marketing activities across broader Digital Technology team  

Qualifications

To be successful in this role you are:

• A self-driven team player who confidently connects dots to drive change and manages multiple projects at once while maintaining a laser focus on priorities. 
• An eager and consistent learner who is open to feedback and interested in continuous improvement; you thrive with change & ambiguity. 
• Highly motivated, proactive, authentic, committed, creative, and inclusive team player
• Excellent at strategic thinking and hypothesis driven problem solving
• A poised professional comfortable advising executive and building consensus while juggling multiple priorities and tight timelines without compromising quality   

Requirements for the role:

• 8+ years experience in either product, strategy, marketing, or consulting
• Strong track record of delivering end-to-end product marketing campaigns preferably in the tech space
• Excellent communications, program management, and stakeholder management abilities, including excellent persuasion and presentation s