Director, Growth and Demand Marketing

Life at MX

We are driven by our moral imperative to advance mankind - and it all starts with our people, product and purpose. We always carry a deep sense of drive and passion with us. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow, MX is the right place for you.

Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the financial industry.

As the Director of Growth and Demand Marketing, you will be accountable for building and leading a high-performing demand-generation function that directly fuels revenue growth. You will own the strategy and execution of integrated campaigns, digital marketing, and enterprise account-based marketing (ABM), ensuring measurable contributions to pipeline and revenue.

This role requires a strategic, hands-on leader who can transform an underperforming function into a growth engine. You will set the vision, develop scalable programs, drive alignment with Sales, and hold the team accountable to ambitious performance targets.

Your mission: deliver repeatable, data-driven demand programs that generate high-quality leads, accelerate pipeline, and expand engagement across target markets and enterprise accounts.

Job Duties

Strategic Leadership

• Define and own the growth and demand marketing strategy, ensuring direct alignment to revenue and pipeline goals

• Lead, mentor, and elevate a team responsible for campaign management, ABM, marketing operations, and digital marketing

• Drive accountability through clear performance metrics, operational discipline, and a results-first culture

• Act as a key member of the Marketing leadership team, influencing company-wide go-to-market priorities

Revenue Growth & Pipeline Contribution

• Own marketing’s contribution to Sales Qualified Pipeline targets, ensuring marketing consistently delivers measurable business impact.

• Drive Sales Accepted Leads generation with a focus on lead quality, conversion rates, and sales acceptance

• Partner with Sales leadership to ensure pipeline acceleration, campaign alignment, and priority account penetration

• Establish forecasting, attribution, and ROI measurement processes that make marketing’s impact clear and predictable

Campaign Management & Digital Marketing

• Oversee development and execution of multi-channel campaigns that scale pipeline growth

• Ensure campaigns are data-driven, consistently optimized, and aligned to the buyer journey

• Own digital strategy and infrastructure to expand reach, drive engagement, and maximize ROI across all channels

Enterprise & Account-Based Marketing

• Lead the strategy and execution of ABM programs for high-value enterprise accounts, in tight alignment with Enterprise Sales

• Ensure ABM programs deliver account penetration, engagement, and measurable pipeline impact

• Partner with Sales and RevOps to develop account insights, personalized content, and measurement frameworks

Operational Excellence

• Partner with Marketing Operations to build scalable processes, ensure MarTech adoption, and improve funnel visibility

• Optimize tools (Marketo, Apollo, Salesforce, and others) to increase efficiency and data integrity

• Establish governance for database health, lead routing, and marketing-to-sales handoff

Cross-Functional Collaboration

• Partner with Product Marketing, Content, and Sales Enablement to ensure demand programs are differentiated, targeted, and sales-ready

• Collaborate with RevOps, Finance, and Executive leadership to align on metrics, reporting, and investment strategies

• Act as a key voice in company-level revenue planning, providing insights into market demand and pipeline contribution

Requirements

• 8–10+ years of B2B marketing experience, with at least 3–5 years in a demand-generation leadership role

• Proven track record of transforming underperforming teams into high-performing growth functions

• Strong leadership skills with experience managing managers and cross-functional contributors

• Demonstrated success driving pipeline growth and revenue impact in high-growth SaaS or fintech organizations

• Deep expertise in digital marketing, campaign strategy, and account-based marketing

• Advanced knowledge of marketing and sales technology ecosystems (Marketo, Salesforce, Apollo, ABM tools, d