Senior Product Marketing Manager – Surface SME&C (Small Medium Enterprises and Channel)

Microsoft Surface is transforming how people work, learn, and connect by bringing together the best of Microsoft design, engineering, and innovation to create category-defining devices.

As a Senior Product Marketing Manager for Surface SMEC & Channel, you’ll lead the strategy to grow Surface and Microsoft solutions through Small and Medium Enterprise customers—primarily via digital sales channels and Platinum Partner Resellers—while shaping go-to-market strategies, driving partner engagement, and delivering impactful marketing programs that accelerate growth across consumer and commercial channels.

This role is ideal for a strategic marketer and collaborative leader who thrives at the intersection of partner ecosystems, sales enablement, and customer engagement. You’ll drive measurable impact across the customer journey by connecting marketing to sales and co-selling motions that accelerate device and AI solution adoption. Passionate about bringing AI-powered devices to market, you’ll craft and execute joint marketing plans with commercial channel partners—embedding priority messaging around Surface Copilot devices, and optimizing performance through data-driven insights.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more.

As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Lead Marketing Strategies

  • Grow Surface and Microsoft solutions through Small and Medium Enterprise (SMEC) customers.
  • Drive growth via partner-led channels including digital sales and Platinum Partner resellers.

• Partner Activation

  • Build and execute co-sell and marketing engagement plans with Digital sales teams and resellers.
  • Manage joint marketing plans to align with Microsoft’s business goals and maximize ROI.
  • Coach partners on audience insights, campaign performance, and messaging refinement.

• Pipeline Creation

  • Develop campaigns and programs that generate new device sales opportunities.
  • Attach Microsoft AI solutions to drive full-funnel marketing impact.
  • Analyze competitive landscapes and customer insights to inform campaign direction.

• Cross-Team Collaboration

  • Work across global marketing, sales, engineering, finance, legal, and operations teams.
  • Support product launches and scale initiatives across SMB and retail channels.

• Agency & Stakeholder Management

  • Manage external agencies to deliver lifecycle marketing capabilities.
  • Collaborate with internal marketing teams to optimize campaign execution and performance.

• Customer Engagement

  • Innovate new ways to acquire and retain customers through data-driven marketing.
  • Connect marketing to sales and co-selling motions that accelerate device and AI solution adoption.

Qualifications

Required/minimum qualifications

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
• 2+ years of digital marketing experience building customer journey marketing plans and GTM plans for products. 
• 5+ years experience in partner marketing, channel sales, or digital sales programs.

Additional or preferred qualifications

• Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
• Bachelor's Degree in Marketing, Business or related field AND 8+ years experience in business OR Master's Degree in Marketing, Business or related field AND 6+ years experience in business OR equivalent experience.
• Dependable grasp of SMB customer priorities and partner ecosystems, enabling thoug