Senior Associate, Media Strategy

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

This position is equal parts brand strategist, media planner, operations/network management and data analyst—responsible for day-to-day stewardship of the Global Media Consumer Electronics account. The Senior Associate, Global Strategy will report into a Director and Supervisor. The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including but not limited to deck writing, budget, and channel allocation and audience development. This is an agile, energetic, collaborative team that partners with a data-driven client to provide guidance as they continue to grow and evolve their brand.

Role Objectives:

• Work closely across a cross-functional team (strategy team members, activation & analytics) to develop media strategy recommendations for Global Samsung Consumer Electronics campaigns that are backed with data and grounded in learnings – foundational knowledge in digital, social & programmatic is ideal.
• Assisting with crafting & synthesizing annual media strategy & guidelines for local markets based on competitive marketplace, media trends, consumer journey, consumer insights, and Samsung communication objectives
• Able to manage multiple campaigns, clients, and cross functional teams (activation, analytics, creative, etc.) on a daily basis – overseeing the quality, accuracy, and timely delivery of projects
• Assist Supervisors & team by developing strong working relationship with partner agencies, regional offices, and across ~75 local markets to create seamless communication across key stakeholders
• Be our Network Management Team’s Partner with regional and local HQs to monitor and manage local market activities, including but not limited to: supporting Local Market Strategy Adaptation and Activation, aggregate and analyze Local Market Competitive Analyses, summarize Local Market Situational Analyses, deliver Global Post Campaign Analyses, and review and distribute Local Market Case Studies.
• Passion for learning and developing oneself and the team; continues to challenge the status quo and offers proactive recommendations, solutions, thoughts, etc.

Qualifications

• Leadership and Management: Ability to take ownership and motivate others through personal actions and work product; has a natural passion for learning via direct feedback, training, and coaching and desire to always improve. While the role is more junior experience-based, a strong Sr. Associate will be able to effortlessly work across multiple departments at multiple experience levels.
• Strategic & Analytical Thinking: Understands and actions upon client’s business objectives and chosen strategies and is capable of creating plans/tactics to move the business forward. Able to develop insightful post campaign learnings and data-based recommendations with clear understanding of the consumer journey
• Communication: Marked by understanding and presenting ideas (verbal and written) in an accurate and organized way. Ability to translate tricky conceptual ideas into digestible and succinct communication (e.g. email, Excel, Powerpoint).  Keeps team members up to date on work and pending projects; confident in asking clarifying questions when deliverables and timelines are unclear
• Teamwork & Flexibility: Proactively offering input and personal opinions but also supporting team decisions once made. Able to work flexible hours given client location (Korea) and attend & participate on evening calls (e.g. bi-weekly status calls and/or ad hoc presentations based on deliverables).
• Media Fundamentals: Demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goal setting.

Required Skills:

• A minimum of 2 years of experienc