Sr. Product Manager, Subscription

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 150 million athletes in 185 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day! No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Strava is looking for a Senior Product Manager to oversee the entire free-to-paid conversion journey on Strava. In this role, you’ll ensure we drive growth and engagement of our subscription with millions of users throughout their tenure. You will work within a dynamic team that includes research, engineering, design, analytics, and marketing, all collaborating to deliver the right value at the right time to our users. Your role will be crucial in converting and retaining users in our Subscription, ensuring they experience the full value of Strava.

We follow a flexible hybrid model that generally translates to around half of your time on-site in our San Francisco office—roughly three days per week.

You’re excited about this opportunity because you will:

• Lead the strategic direction and execution of our subscription services, ensuring they align with Strava's core business objectives.
• Collaborate closely with cross-functional teams including engineering, design, and marketing to develop and launch new subscription features.
• Conduct detailed data analysis and user research to derive actionable insights and drive informed decision-making.
• Prioritize product features, set measurable goals, and ensure timely delivery of high-quality products.
• Monitor and analyze key performance metrics to continuously improve subscription offerings.
• Foster a collaborative and inclusive team environment that encourages creativity and excellence.

You will be successful here by:

• Listening attentively to team members and users, using their feedback to guide product decisions.
• Building user-centric products that improve the overall Strava experience.
• Offering clarity and direction when faced with complex challenges, sharing insights openly with the team.
• Identifying key problems to solve and maintaining focus on achieving set goals.
• Prioritizing projects effectively to balance value delivered with investment required.
• Encouraging a culture of innovation and excellence within the product team.

We’re excited about you because:

• You have a proven track record as a product manager, leading subscription services or similar product lifecycles.
• You excel at distilling complex problems into clear, actionable insights.
• You are an outstanding communicator, comfortable engaging in technical, tactical, and strategic conversations.
• You possess a sophisticated understanding of data and its role in product decision-making.
• You are ambitious, driven, and passionate about staying ahead of industry trends.
• You plan meticulously, anticipating challenges and setting up projects for success from the beginning.

Compensation Overview

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $153,000 to $200,000. The base salary range posted takes into consideration two levels of Senior Product Manager I & II. This range reflects base pay only and does not include equity, or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

About Strava

Strava is Swedish for “strive” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from