Senior Product Marketing Manager

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named a Visionary in the inaugural 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).

As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.

About the Role

AI is fundamentally transforming industries, but adopting it at an enterprise level is complex. The challenge isn't just adopting AI; it's making it work securely, efficiently, and in harmony with legacy systems and human-in-the-loop processes.

Camunda is the leader in enterprise agentic automation, orchestrating complex processes across AI agents, people, and systems. Over 700 global innovators, including Atlassian, ING, and Vodafone, rely on us to transform how work gets done and unlock the full value of automation.

Why This Role Matters

As Camunda grows past the $100M ARR mark, we are focused on defining and leading the Business Process Orchestration and Automation (BOAT) category. To do this, we must speak directly to the specific pains and opportunities within our key verticals.

We are looking for a Senior Product Marketing Manager to own our strategy for the Banking and Financial Services (BFS) industry. You will be the strategic bridge between our platform capabilities and the high-stakes challenges financial institutions face today. You will foster a customer-centric culture, empowering clients to accelerate their Process Orchestration maturity, reduce risk, and drive efficiency.

What You’ll Be Doing

• Own the Financial Services Narrative: Act as the subject matter expert (SME) on BFS trends and business needs. You will align competitive positioning, business, sales, and marketing strategies to resonate with this specific audience.

• Orchestrate GTM Execution: Build strategic partnerships with key internal stakeholders to lead Go-to-Market execution at both executive and field levels. You will ensure our value messaging is consistent and impactful across all channels.

• Drive Pipeline & Revenue: Play a pivotal role in driving BFS pipeline growth. You will create diverse, high-impact marketing collateral—from broad content to personalized, one-on-one assets—that effectively engages target audiences and helps the sales team close deals.

• Maximize Marketing Moments: Collaborate across the organization to efficiently plan and execute marketing initiatives. You will ensure value messaging is incorporated properly and effectively utilize existing resources to support growth within the BFS industry.

• Empower Customer Success: Strive to empower our customers to achieve greater results from automation faster, at lower costs, and with reduced risk.

What You Bring

• Experience: 5+ years of experience in product marketing at a B2B software company (SaaS preferred).

• Industry Expertise: 5+ years of experience in the FinTech or Banking/Financial Services industry is essential. Experience in a Product Management, Product Marketing, Consulting, or Sales Engineering role within this sector is a must.

• Solution Selling Mindset: You are experienced in solution selling methodologies and willing to engage directly with customers (o