Field Marketing Specialist

Ready to further your career in the fast-paced, exciting world of cyber security?

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Specialist to be a part of making this happen.

Location: HQ - Eden Prairie, Minnesota, USA (Hybrid role)

About the Role

Arctic Wolf is seeking a highly motivated Field Marketing Specialist who thrives in a fast-paced team environment. The Field Marketing Specialist serves as the in-region marketing coordinator, collaborating with regional account teams, including account representatives and top-tier channel partners. This role is also responsible for supporting sales pipeline by executing demand generation events, webinars, and integrated marketing campaigns that generate opportunities and increase funnel velocity within the supported territories. This role will work closely with our MSPs and MSP channel teams.

Responsibilities

• Maintain Field Marketing events calendar and assist with projects that help drive efficiencies across team.

• Team player mindset - extremely collaborative with a demonstrated ability to build effective working relationships with sales and marketing leaders, colleagues, and alliance partners.

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team.

• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives.

• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and deliver.

• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs, and tactics.

• Collaborate with top-tier channel partners to develop programs that open up opportunities within their customer base.

• Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement.

• Collaborate and partner with Field Marketing leadership on strategic marketing elements of the role.

Who You Are

• Ability to leverage Salesforce and related tools to update campaigns and measure performance

• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies

• Excellent organizational and project management skills; ability to multitask and balance 6+ territory plans

• Excellent interpersonal and communications skills

• Ability to develop compelling, succinct, error-free marketing materials

• Ability to initiate tasks and work independently with sharp attention to detail

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, English or Communications

• Must be willing and able to travel up to 30%

• 1-3 years previous experience in field marketing or demand generation roles

Preferred Qualifications

• 1-3 years proven experience in B2B field or partner marketing or related field (experience working for cloud services/security technology company with mid-market focus a plus)

• MSP knowledge strongly preferred

• Positive, high-energy, team-focused attitude

• Demonstrated ability to build effective working relationships with sales leaders and sales team members

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022). 

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting