Senior Ads Measurement Partner, France

<p><span>Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.</span></p><p></p><p></p><p><b><b>Our Team</b></b></p><p><span>The core Netflix Ads team is charged with building a new, best-in-class ads organization to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts. This role is specifically for France. </span></p><p><span>Netflix Ads France has seen amazing growth since launching, and there has never been a more exciting time to get involved. </span></p><p></p><p><b><b>Summary</b></b></p><p><span>Netflix’s Ads France Measurement team is looking for a new Ads Measurement Lead to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, and our vendor partners. If you are someone who is a self-starter, loves the details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix’s culture, make sure to read </span><a href="https://jobs.netflix.com/culture" rel="noopener noreferrer" target="_blank"><u>Seeking Excellence</u></a><span>.</span></p><p></p><p><b>Applications will be open until January 10th.</b></p><p></p><p><b><b>Key Responsibilities</b></b></p><ul><li><p><span>Produce research and insights that tell the French Netflix Ad story to the marketplace and advertiser clients in areas such as audience insights, reach and frequency, campaign verification, and campaign measurement. </span></p></li><li><p><span>Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the French Netflix Ads audience in comparison to competitors. </span></p></li><li><p><span>Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.</span></p></li><li><p><span>Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with sales Account Managers. </span></p></li><li><p><span>Partner with the French Advertising Sales team with any day-to-day measurement requests.</span></p></li><li><p><span>Partner with advertisers to create category-specific learning agendas &amp; playbooks.</span></p></li><li><p><span>Product and engineering project management, for getting complex measurement integrations to market.</span></p></li></ul><ul><li><p><span>Support other team members with advertiser and category-specific learning agendas &amp; playbooks for Netflix.</span></p></li></ul><ul><li><p><span>Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the FR Netflix Ads Audience.</span></p></li><li><p><span>Develop case studies from ongoing and completed analyses.</span></p></li></ul><p></p><p><b><b>Experience &amp; Skills</b></b></p><ul><li><p><span> </span><span>At least 4 years experience in media research at Streaming, TV, or digital media companies.</span></p></li><li><p><span>Proficient in French and English with excellent writing and presentation skills</span></p></li><li><p><span>Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Médiamétrie, GWI…) as well as direct digital technology and analytics. </span></p></li><li><p><span>Experienced in effectiveness measurements such as Reach &amp; Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.</span></p></li><li><p><span>Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying. </span></p></li><li><p><span>Dual TV/Video and digital experience is preferred.</span></p></li><li><p><span>Demonstrated ability to generate strategic insights from rigorous analysis.</span><span> </span></p></li></ul><p></p><p><b><b>Additionally:</b></b></p><ul><li><p><span>Self-starter with expertise in managing projects independently with a high attention to detail </span></p></li><li><p><span>Highly organised, and experienced in building and following processes to make working methods more efficient </span></p></li><li><p><span>Flexible and open-minded: able to thrive in a startup environment with ambiguity</span></p></li><li><p><span>Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.</span></p></li><li><p><span>Highly curious, always