Senior Salesforce Administrator: Marketing Cloud

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Location: Cupertino, CA (hybrid, on site 3 days per week) 

*Must have experience with Salesforce Marketing Cloud. Pardot experience highly preferred as well!*

About the Role

As a Senior Salesforce Administrator you’ll work closely with the business teams to become a functional experts in key channel sales/end-user sales related solutions needs.

Responsibilities:

• You will focus on recommending process innovation and efficiencies through current state

  process analysis, user experience, observations, industry trends, standard methodologies

  (Design Thinking, Agile,), leading-edge technology and process improvement ideas to

  challenge the status quo and deliver extraordinary customer-focused solutions.

• Manage the Salesforce application and be the expert to define, design and configure

  enhancements to Salesforce platform that provide significant ROI by bridging the gap

  between out-of-the-box Salesforce functionalities and business processes. It is important

  that you can think strategically, connecting the dots in the bigger picture, as well as being

  comfortable in the details of the deliverables.

• You will work on opportunities to build for scale by designing holistically, with a focus on

  flexibility and maintainability.

• Adopt a standardized development lifecycle methodology for all projects- from mobilization

  to scoping, requirements, use case documentation, design, business readiness, testing and

  implementation.

• Support key business processes promoting application, data integrity, governance, and

  compliance.

• Design and implement reports, dashboards and alerts that support the business processes

  and deliver business insight.

• Manage User Acceptance Testing with end users, including writing scripts and securing user

  acceptance sign offs.

• Prepare the business for the change and adoption - Ensuring that from the very start of the

  project, there is a change management plan in place. By the time, we are live - the business

  is ready and excited to take on the adjustments to people, process and technology.

• Actively participate in ongoing discussions and engagements with Salesforce regarding

  Salesforce Sales Cloud, Marketing Cloud, Pardot, and Einstein Analytics / Tableau CRM.

About You

The essentials:

• 8+ years of experience as a Salesforce Analyst and admin role leading enterprise-scale CRM,
• PRM projects.
• Deep understanding of Salesforce Platform functionality and best practices, with emphasis in Sales Cloud
• Strong knowledge of Enterprise channel & End customer sales. Experience in Sales operations, partner management & enablement preferred.
• Strong experience in implementation; ability to determine whether requirements are configuration, customization, and/or integrations with external systems
• Hands-on experience on configuration of platform features including user management, profiles, permission sets, role hierarchy, org-wide defaults, sharing rules, territories, custom objects, new page layouts, custom fields, formula fields, validations, workflows rules, email templates, process builder, flows, lightning pages, managed packages, etc.
• Experience with the Salesforce AppExchange and a deep understanding of both this ecosystem as well as native Salesforce capabilities.
• Experience with Agile / Scrum delivery models
• Prior experience in SDLC project management and analysis including scoping / timeline management, documenting use cases, process flows/swim lane diagrams, requirements, user acceptance testing, change management, etc.
• Working knowledge of process documentation & project management software
• Experience working with large-scale, complex datasets and using salesforce data tools.
• Superior ability to design and implement dashboards on Einstein Analytics/ Tableau CRM preferred and reports to deliver business insight
• Keen understanding of system security and controls