Job Description

Our mission is to redefine the home experience with tech and services to create a smarter, greener, safer home that saves our customers money every month.

Position Overview:

We are seeking a highly skilled and experienced Director of Public Relations (PR) who will be focused on reputation management, crisis mitigation, marketing compliance and local public affairs. You will play a critical role in managing and protecting our brand's reputation, ensuring brand compliance across various marketing channels, and building relationships with government councils and economic development organizations with emphasis on the state of Utah. Your responsibilities will include overseeing crisis scenarios, ensuring marketing and brand compliance with partners, overseeing our digital reputation management work, implementing public affairs strategies, and maintaining a positive brand presence on review sites. We are looking for a strategic thinker with exceptional communication skills, a deep understanding of PR and marketing practices, and a track record of quick and level-headed action in high pressure situations.

Responsibilities:

1. Crisis Mitigation:

1.       Develop and implement comprehensive crisis mitigation plans to handle potential brand-related issues effectively.

2.       Establish protocols and guidelines for responding to crisis situations promptly and appropriately.

3.       Oversee and disseminate in-bound inquiries to the PR dept that require a collaborative resolution.

4.       Collaborate with relevant departments to create cross-functional teams and ensure preparedness for various scenarios.

5.       Write reactive messaging, spearhead escalation and rollout plans, and coordinate spokespeople  during crisis situations; act as a spokesperson and liaison with media outlets if necessary.

2. Brand Compliance:

1.       Monitor and enforce brand compliance across all marketing materials, partner websites, and social media platforms.

2.       Collaborate with marketing and creative teams to ensure consistent brand representation and messaging.

3.       Conduct regular audits to identify any non-compliance issues and implement corrective actions.

4.       Develop brand guidelines and educate internal and external stakeholders on proper brand usage.

3. Marketing Compliance:

1.       Oversee marketing activities to ensure compliance with regulatory requirements and industry standards.

2.       Review marketing campaigns, materials, and content to ensure they align with brand guidelines and legal regulations.

3.       Work closely with legal and compliance teams to ensure all marketing initiatives are in line with applicable laws and regulations.

4.       Provide guidance and training to the marketing team on compliance-related matters.

4. Public Affairs and Government Relations:

1.       Develop and execute public affairs strategies to foster positive relationships with public/private organizations and economic development councils.

2.       Serve as the main point of contact for non-regulatory local government entities, proactively engaging and building partnerships to advance our organization's objectives.

3.       Monitor legislative activities that may impact our organization, providing strategic counsel and recommendations.

4.       Represent the organization at relevant industry associations, meetings, and community events.

5. Digital Reputation Management:

1.       Develop and implement strategies to enhance our digital reputation across various online platforms.

2.       Oversee our customer review management initiative and ensure the correct processes are in place to maintain a positive brand image.

3.       Collaborate with the customer service, sales, and compliance teams to address customer concerns effectively.

4.       Utilize online monitoring tools to track and analyze brand sentiment and identify areas for improvement.

Qualifications:

• Bachelor's or Master's degree in Public Relations, Communications, Marketing, Public Affairs, or a related field.
• Proven experience (minimum of 10 years) in public relations and crisis management, preferably in a leadership role.
• Strong understanding of public relations strategies, crisis communications, reputation management, and government relations.
• Familiarity with marketing compliance requirements and regulatory guidelines.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and communicate with diverse stakeholders.
• Strong leadership and organizational skills, with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to track and interpret