Direct Mail Director

Direct Mail Director – 100% Remote in the USA 

PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, profitable and rapidly growing with ambitious plans for expansion.  We’re searching for a results-driven direct response marketer to build our direct mail retention channel from scratch to maximize customer LTV.  You’ll 100% own this new initiative from A-Z, formulating strategy, designing tests, building execution plans and rolling up your sleeves to get campaigns launched.  With 1,100+ new daily buyers, and a buyer file of 3M+, you’ll have the volume to support a high velocity of test-and-learn cycles, allowing you to activate, scale and win in direct mail ASAP.  

So, if you live and breathe direct mail, are excited about a new challenge in a unique market, and… 

• You’re a direct mail nerd who simply can’t get enough of every facet of it… 
• You obsess about audience targeting, offer design, positioning, copy and graphic design… 
• You get a thrill pouring over reams of response data to gain key insights to drive results… 
• You easily switch between strategy/execution, copy/design, and planning/logistics… 
• And you’ve mastered the nitty-gritty of printing/ postage costs, tracking/attribution, etc. 

… then please keep reading as you may be the perfect fit. 

What are the Key Points? 

• Core Compensation: $140,000 – 175,000 (base + bonus) 
• Location: 100% Remote in the USA (global team of 140+) 
• Benefits: Health/Dental/Vision/Disability/Life + 401k + 20 Days PTO 
• Hours: 8:30 a.m. to 5:30 p.m. ET (with some flexibility based on location) 
• Culture: Think Fast, Move Fast, Learn Constantly… and Have Fun! 
• #1 Objective: Boost LTV by Activating and Scaling Direct Mail Retention Channel 

Who Will You Report Into? 

Hello, my name is Tiffany Lai, Head of Growth at PetLab Co., and I need your help.  We started PetLab Co. in November 2018 because we saw an unmet need to offer safe, effective nutritional supplements to help pets have their happiest, healthiest lives.  Since then, we’ve become the fastest growing pet health brand in the U.S., thanks in part to our rigorous scientific approach to customer acquisition and conversion and our focus on building a robust subscription business. 

And that’s where you come in.  We’re now focused on horizontally scaling our customer lifecycle marketing to boost LTV throughout all our retention channels.  Given we’ve fully deployed email and SMS, direct mail is an obvious next step. 

Direct mail represents an incredible opportunity to leverage our wealth of buyer data to target customers with customized offers and messaging to increase LTV.  But this needs just the right person, someone excited about building something from scratch, a true marketer who knows how to build something out of nothing. 

What’s the Ideal Candidate’s Background? 

The ideal candidate is a direct response veteran who has been-there-and-done that in direct mail and knows how to activate and scale a direct mail program for an e-commerce brand… but, you’re still fired up about getting hands on into the nitty-gritty.  Whether you’ve worked in-house at a brand, in agencies, or a combination of both, you bring the wisdom from having run hundreds if not thousands of tests to know how to make direct mail retention successful ASAP. 

Just as importantly, you’re primed for something new – you’re ready to go from managing / optimizing mature direct mail programs to starting something from scratch, with all the uncertainty, ambiguity and excitement that it brings.  You’re eager to face the challenge of cracking the code in a new industry by leveraging all the hard-won wisdom you’ve gained throughout the years.  And you’re excited at the prospect of being able to design everything soup-to-nuts for a new program, without facing any constraints that optimizing an existing direct mail program would bring. 

What’s It Like Working at PetLab Co.? 

We’ve gone to great lengths to set up a data-driven culture wherein the best ideas win, regardless of where they come from.  As a rapidly growing company, we prioritize finding people who can think fast, move fast and deliver fast… while having fun at the same time. 

To that end, here’s what you’ll get access to when you join our team: 

• Clear Reporting – Getting accurate and timely data is crucial to enabling marketers to do their jobs, which is precisely what our standalone data analytics team delivers 
• Collaborative Team – There are no silos here, we all understand that to win, we must help each other out as necessary, doing things outside our normal jobs when needed 
• Scientific Rigor – Everyo