Director, Solutions Marketing
VeraltoAbout the role
At Hach, we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team, you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs. You’ll also belong to a respectful and collaborative community that fosters career growth and professional development. You’ll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.
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Position Summary:
The Director, Solutions Marketing acts as a global liaison between product management and the market. They support Hach's customer-facing teams by helping them craft compelling narratives. Their role involves understanding and engaging with prospects and customers to enhance our brand credibility, showcase the reliability of our products and services, and highlight our successes in the market. They are responsible for developing go-to-market strategies, messaging, and positioning for new product launches, as well as customer acquisition and retention strategies.
Key responsibilities:
Partner with key stakeholders to plan and deliver the launch of new products and releases internally/externally.
Drive demand and pipeline generation as a collaborative and strategic partner in the development of product and solution sales plays, content creation and other sales enablement materials.
Develop GTM strategy, messaging, and positioning for each new product launch.
Curate content (i.e. case studies, testimonials, data sheets, etc.) by sourcing and creating customer stories in partnership with key internal partners, including Product Management, R&D, Sales and Service.
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