Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

• We are seeking an innovative and strategic thinker to join our team as the Sr. Content Strategist (Internal Marketing) at Power Digital Marketing. In this role, you will be responsible for driving our content marketing strategies to ensure brand visibility, lead generation, and business growth. You will collaborate with various departments, lead a team of content marketers, and develop creative and compelling content that resonates with our target audience. If you have a passion for storytelling, possess exceptional leadership skills, and are excited to shape our brand's digital presence, we want to hear from you!

Responsibilities:

• Develop compelling, high-quality content for various platforms including website, blogs, social media, email campaigns, whitepapers, case studies, and more, ensuring consistency in brand voice and messaging.
• Serve as the primary content creator for Power Digital Marketing, embodying and enhancing the brand's tone, style, and values across all written materials.
• Conduct thorough research on assigned topics, utilizing a variety of sources to gather accurate and up-to-date information. Demonstrate a strong investigative background to unearth valuable insights and unique angles for content creation.
• Confidently communicate with subject matter experts within the company to gather necessary information and insights. Ask pertinent questions to fully understand complex topics and translate them into engaging content for diverse audiences.
• Work closely with the content strategy team to conceptualize and execute content plans aligned with business objectives, target audience preferences, and industry trends.
• Ensure all content is error-free, grammatically correct, and adheres to established brand guidelines. Review and edit content for clarity, coherence, and effectiveness.
• Monitor the performance of content initiatives through analytics tools, tracking key metrics such as engagement, traffic, and conversion rates. Use data insights to refine content strategies and improve future content performance.
• Collaborate effectively with design, marketing, and other teams to ensure seamless integration of copy with visual elements and overall marketing strategies

Role Requirements:

• Bachelor's degree in Marketing, Journalism, Communications, or a related field. Advanced degree preferred.
• Minimum of 5 years of experience in content marketing, with a proven track record of success in developing and implementing content strategies.
• Strong leadership and team management skills with experience in leading and inspiring a team to achieve exceptional results.
• Expertise in various content formats and distribution channels, including blog writing, social media, email marketing, and website copy.
• Proficient in utilizing SEO techniques and analytics tools to drive content performance and make data-driven decisions.
• Exceptional written and verbal communication skills with the ability to articulate complex ideas concisely.
• Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects