Director, Growth Marketing (Remote)

They say that only 3% of your market is actively looking for your product at any given time. We’re looking for a talented, motivated, and creative Director of Growth Marketing who can help us not only capture the demand of that 3%, but also generate demand among the other 97% so that Fleetio is top of mind when they’re ready to buy. You’ll focus on deeply understanding how Fleetio customers buy and combine that knowledge with your proven success at building effective integrated marketing campaigns to increase penetration within Fleetio’s existing markets and reach net new ones.

Reporting directly to the VP of Marketing, the Director of Growth Marketing is responsible for developing and executing comprehensive, integrated B2B demand generation and customer retention campaigns focused within the fleet management software sector. Utilizing marketing strategies such as paid digital, email, direct mail, webinar, content syndication, and lead nurturing, the Director of Growth Marketing will deliver a consistent growth-focused marketing funnel. The ideal candidate will have experience leading SaaS-focused B2B demand generation campaigns, with strong analytical and metric-focused reporting. Cross-collaboration among the demand generation, content, brand, product marketing, partnerships, PR, and events teams is an essential job function, with prior experience identifying and prioritizing additional roles as a key requirement.

What’s Fleetio?

Fleetio (pronounced "flee-tee-oh”) is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge, with raving fans and new customers signing up daily.

What makes us special, you might ask? We’ve been remote-friendly since 2012 and have been recognized as Birmingham Alabama’s Best Places to Work five years in a row. We have over 200 employees all over the United States, Canada, and Mexico. We raised a $21M Series B in late 2020 and have over 4,700+ paying customers in 70 countries. We’re on an exciting trajectory as a company and we’re ready for you to join us.

More about our product and company:

• Fleetio product overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers
• Check us out on Glassdoor (i.e., people love working here): https://www.glassdoor.com/Reviews/Fleetio-Reviews-E1745407.htm

What you'll be doing

Leadership

• Drive Growth: Become a critical part of the marketing leadership team with a primary responsibility to drive business growth by establishing and optimizing cross-channel growth strategies for both prospects and customers
• Define Strategy: Lead growth marketing strategy to achieve business-critical KPIs (volume, retention, conversion) and report to executives on performance and ROI
• Scalability, Repeatability: Establish an experimentation-based approach to introducing new and emerging channels for customer acquisition and improving marketing efficiency, predictability, and scale
• Test and Refine: Identify and prioritize campaigns and experiments, set and forecast against performance targets, and use data to understand and showcase the impact of your team’s work
• The Full 100%: Drive the development and execution of strategies that boost awareness, engagement and revenue with our key customer segments
• Develop Best-In-Class Teams: Direct, correct, coach, develop, mentor, and inspire the high-performing Growth Marketing team (demand generation manager plus lifecycle marketing, conversion rate optimization, and paid media specialists); assist with the development of staff members in terms of skills, application, and execution; identify and prioritize new roles needed to execute your strategy; attract and retain a talented team that leads the industry in innovation and best practices

Collaboration

• Guide the Buyer Journey: Partner with content, brand, events, partner marketing, and PR to leverage content and messaging for the creation of campaigns that guide buyers through the buying cycle
• Guide the Customer Journey: Drive personalization efforts of lifecycle communications in partnership with product, design, data science, and busi