Regional Sales Manager - Wisconsin & Minnesota

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Job Summary:

Regional Sales Manager - Lead, Inspire, Elevate with La-Z-Boy!

Are you ready to take your leadership and sales expertise to the next level? Are you a master at driving sales and delivering results? As a Regional Sales Manager (MSM) in the Wisconsin and Minnesota Markets of La-Z-Boy, you’ll be the driving force behind a high-performing team, shaping customer experiences, and fueling business success. This isn’t just a job—it’s a chance to own your market, build unstoppable teams, and create a lasting impact on a brand that stands for comfort and style.

With 9-15 stores under your leadership and annual revenue ranging from $25-55 million, you’ll be responsible for steering your region toward record-breaking success. Your ability to inspire, strategize, and execute will be the key to achieving sales excellence, team growth, and superior customer engagement.

Job Description:

KEY RESPONSIBILITIES:
• Routinely visits stores within the market. These visits consist of store standards review, metric review and assessment and evaluation of store personnel.
• Involved in all hiring and firing within the market. The MSM interviews all Management level store personnel
• Acts as the point person for driving company initiatives within the market. Helps to drive adherence to the company business plan and develops strategies to address opportunities within in their market, even if it’s not part of the Division-wide business plan.
• Holds meetings and calls to evaluate and drive the core company sales metrics. Works with the store teams to make sure they understand how to drive growth in each metric and routinely coach on improvement.
• Responsible for the P&L performance for all stores in the market. Reviews each statement with store leadership team and coaches for improvement.
• Works with store team on company sales process and product knowledge. Helps to train on different programs within the store.

SCOPE & IMPACT: Executive in charge of 10-18 stores with an annual revenue of $20-40 million. There are typically 10-18 direct reports and a total of 50-150 employees that are within their scope of responsibility. Accountable for meeting budgets and sales goals and driving business metrics (i.e. increased average ticket, improved conversion, higher sales volume) to reach goals.

MINIMUM REQUIREMENTS:
• Bachelor’s Degree in Science/Arts or Business Administration with 8-10 years of relevant experience or equivalent.
• 5+ years supervisory/leadership experience
• Up to 80% Travel

PREFERRED REQUIREMENTS:
• Highly developed interpersonal and communication skills and track record of experience in building effective and productive working relationships with cross-functional teams
• Proven analytical ability utilizing information technologies in managing the business to translate into strategic plans.
• Proven history of managing a team, improving team’s performance and productivity

SUPERVISORY RESPONSIBILITIES: Responsible for directing 10-15 other employees’ daily work activities and to undertake the following employment actions: hiring, termination, corrective action and performance reviews.

PHYSICAL DEMANDS/WORK ENVIRONMENT:
Office environment / no specific or unusual physical or environmental demands.

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice.

Base Compensation Range: $128,100 - $198,950

This job is eligible for annual short- and long-term incentives and a quarterly incentive

Weekly Hours:

40

Benefits for Employees in the US: