Director, Partner Field Marketing

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

About the team

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

About the role

Klaviyo is committed to the continued growth of our partner ecosystem. Supporting this commitment, we are looking for a dynamic and experienced Director, Partner Marketing Field Events to join our team. Collectively, partners from the Klaviyo ecosystem help increase awareness about the Klaviyo platform and its ability to power smarter digital relationships. Beyond awareness, Klaviyo partners help refer new customers to Klaviyo, develop technology and integrations that enable Klaviyo users to deliver deeper personalized experiences, and much more. 

The heart of this role is focused on the growth of Klaviyo. The Partner Marketing Team is laser focused on driving partner acquisition, partner engagement/relationships and acceleration of pipeline. The ideal candidate will have in-depth knowledge of the partner buyer’s journey, expertise in both MDF and co-marketing programs and a proven track record of partner marketing success.  This role requires a strategic thinker who is adept in planning, executing, tracking and reporting on the performance of virtual and live field events. As such, you will work closely with all other members of the Partner Marketing Team, many members and roles of the broader marketing team, as well as the Partnership Sales team. You will report to the Senior Director of Partner Marketing.

At Klaviyo, the idea of ‘field’ is broad, this role will support live field events, virtual events, scaled events and even some enablement activities related to new campaigns. We’re looking to leverage your collective partner marketing background to deploy field programs at scale, backed by a robust digital marketing skill set. 

Your work will revolve around the following:

• Developing a comprehensive partner field marketing strategy that aligns with the Klaviyo’s business goals and marketing objectives
• Overseeing North America’s MDF and co-marketing programs Ensuring equal emphasis is placed on the planning and logistics of events as it is on the pre and post event strategies which truly drive pipeline
• Overseeing the entire event lifecycle, from conceptualization to execution and post-event analysis, ensuring a high level of quality and attention to detail.
• Leading a team focused on the planning and coordination of various types of events, including intimate gatherings and large-scale summits, both live and virtual
• Supporting tight Internal connectivity to Klaviyo’s integrated marketing campaigns, from brand and creative, to objectives and content relevance
• Collaborating with cross-functional teams, including partnership sales, marketing, product, to ensure event success
• Fostering strong and productive relationships with partners, vendors, and other stakeholders to create mutually beneficial event opportunities
• Managing team and individual event budgets for Klaviyo, partnering with procurement and legal to negotiate contracts, and ensure cost-effective event solutions
• Ideating new concepts and innovative tactics to enhance event experiences, engagement and pipeline
• Analyzing and reporting on team performance and ROI, providing insights and recommendations for continuous improvement.

How You'll Make a Difference...

• Be a driving energy towards growth for Klaviyo’s Partner Marketing Team
• Create and test for the most impactful partner marketing field programs; we have some programs in flight that you will assume responsibility for but new ideas are expected. We’re also looking to leverage your prior experience to see immediate traction
• Orchestrate programs that will engage and activate key agency partners to fuel awareness of Klaviyo, in