Senior Director, Growth Marketing

About Juniper Square

Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you. 

Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in digital-first operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have a physical offices in San Francisco, New York City, and Bangalore for employees who prefer to work in an office some or all of the time.

About your role

We’re seeking a strategic and revenue-minded Senior Director of Growth Marketing to own and scale our top-of-funnel marketing engine in tight partnership with our Sales organization. This role is ideal for someone who thrives in enterprise B2B sales environments, understands how to market to multiple personas across long, complex buying journeys, and is deeply motivated by pipeline and deal creation.

You’ll lead a high-performing team, including direct oversight of the SDR (Sales Development Representative) organization, and partner closely with Sales, Product Marketing, Corporate Marketing, and Revenue Operations to drive business growth. Private markets experience is highly preferred. This is not just a marketing leadership role—it’s a frontline partner to Sales with a mandate to build pipeline and accelerate deals.

What you’ll do

Growth Strategy & Execution

• Own Juniper Square’s top-of-funnel growth strategy to generate qualified pipeline across SMB, mid-market, and enterprise segments—with a special focus on enterprise personas and complex sales cycles.

• Design and execute multi-channel campaigns that are persona-specific and aligned to stages of the sales journey, with tactics including ABM, SDR-driven outbound, webinars/events, paid/organic search, and content syndication.

• Partner with Product Marketing to launch new offerings with GTM strategies built for deal acceleration and pipeline conversion.

• Drive international demand generation efforts in support of our global expansion.
  

Team Leadership & Cross-Functional Collaboration

• Lead and grow a high-impact Growth Marketing team, including direct partnership with the SDR organization as a key pipeline-driving channel.

• Serve as a day-to-day strategic partner to Sales leadership, ensuring alignment on territory priorities, campaign strategy, lead quality, and outbound sequencing.

• Partner with Revenue Operations to rethink funnel architecture, reporting, attribution, and MQL/SQL definitions for better Sales-Marketing integration.

• Champion the use of AI and automation to expand reach and efficiency, in alignment with strategic sales goals.
  

Performance Marketing & SEO/SEM

• Oversee paid channel strategy (e.g., Google Ads, LinkedIn, retargeting) and SEO efforts with an eye toward enterprise buyer engagement and lead quality—not just volume.

• Optimize budget across channels with a focus on efficiency and revenue impact, not just technical execution.

• Own website conversion rate optimization (CRO), partnering with the Creative and Corporate Marketing teams to drive persona-based experiences.
  

ABM & Segment-Specific Campaigns

• Develop and execute account-based marketing strategies targeting priority verticals, enterprise buyers, and key accounts, in close collaboration with Sales and Customer Success.

• Leverage personalization, buyer intent data, and tailored content to move deals faster through the funnel.
  

Thought Leadership & Brand Activation

• Work with Content Marketing and Communications to activate high-impact assets—like thought leadership, customer stories, and analyst wins—to drive qualified demand.

• Ensure content is tightly aligned to pipeline goals and actively used across digital and