Director, Content & Creative

About The Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature™. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview Of Position

The Director, Content & Creative leads a function that combines content strategy, content creation, and creative services to deliver compelling, high-impact content and communications. This role ensures the development of content that positions the brand as a thought leader while creating engaging, inspiring content for our primary audiences — especially our independent field of Coaches. The Director drives the creative vision in partnership with brand, sets standards for brand continuity, and ensures the seamless execution of strategic design across all channels and formats.

Opportunity Highlights

• Thought Leadership: Shape content that establishes the brand as a trusted voice in metabolic health and lifestyle transformation.
• Creative Impact: Lead the creative vision and ensure compelling design that inspires Coaches and strengthens brand continuity.
• Unified Team Leadership: Oversee both content creators and creative services, fostering collaboration and innovation across functions.
• Coach-Centric Engagement: Deliver exciting, practical, and inspiring content that empowers Coaches to share the brand story with confidence.
• Strategic Influence: Partner with senior leaders to align content and design with business priorities, ensuring measurable impact and engagement.

Job Responsibilities

1. Content Strategy & Creation
   1. Develop and oversee a comprehensive content strategy that reinforces the brand’s authority in metabolic health and lifestyle transformation.
   2. Lead a team of writers in creating compelling, Coach-centric content (articles, video scripts, toolkits, digital content, presentations, etc.).
   3. Ensure all content is aligned with corporate priorities, reflects brand voice, and is optimized for audience engagement across channels.
   4. Partner with internal subject matter experts to transform complex science into approachable, inspiring content.
2. Creative Services Leadership
   1. Manage and mentor the creative services team.
   2. Oversee development of creative assets (visual design, digital, print, multimedia, event collateral) that bring the brand to life.
   3. Drive the execution of design systems, templates, and brand guidelines to ensure consistency across all communications and touchpoints.
   4. Maintain a balance between breakthrough creative and adherence to established brand identity.
3. Strategic Leadership
   1. Serve as the connective tissue between brand strategy, creative execution, and field engagement.
   2. Partner closely with Marketing, Field Communications, Training, and Events teams to deliver integrated campaigns that build belief, confidence, and excitement.
   3. Establish performance metrics to measure the reach, quality, and impact of content and creative outputs.
   4. Stay ahead of industry trends, competitor activity, and innovations in content and design to keep the brand relevant and differentiated.

Scope

5 Direct reports 

Knowledge, Education, Skills & Abilities

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 10+ years of experience in marketing communications, creative leadership, or content strategy, with at least 5 years in a management role.
• Demonstrated ability to lead cross-functional creative and content teams in a fast-paced, brand-driven environment.
• Exceptional storytelling skills with proven success translating complex or scientific topics into approachable, engaging content.
• Strong design sensibility with hands-on experience managing creative direction, brand guidelines, and multi-channel execution.
• Highly collaborative, with the ability to influence across teams and present effectively to senior executives.
• Strong project management skills; able to balance bi