Insights Principal

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Insights Principal you will be responsible for: 

• Analytics Strategy: Creating and leading the analytics strategy for an account. By learning your clients’ businesses and understanding the media strategy, you will lead the creation of annual learning agendas, testing and analysis roadmaps, and thought leadership as required. You should be able to anticipate and recommend what methods are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current tactics plus channel expansion. When it comes to analytics, you are the leading voice on your accounts. 

• Client Relationship Building: You will build productive working relations with clients in order to provide a consultative approach to insights development and make impactful recommendations. Clients should seek you out with high value questions because you’ve consistently proven your expertise in their business and analytics needs. 

• Data Analysis & Reporting: Apply data-driven approaches to business strategy, including proficiency in forecasting, ROI analysis, customer segmentation, cross-channel measurement, and process optimization. Identify novel data sources, tools, and methodologies to elevate analytical impact. 

• Performance Tracking & Optimization: Lead end to end delivery of complex analytical projects, from scoping and hypotheses generation, to execution and presentations of results. Stay abreast of technological and industry developments related to your domain and provide appropriate suggestions to your clients. 

• Internal Collaboration: Work seamlessly across multiple business units, often facilitating collaboration between the analytics team and other internal stakeholders with clients

• Communication: Leverage story-telling skills to deliver insights that are clear, concise and useful. Leverage client key words and indicators to identify cross-sell opportunities and you lead opportunities appropriately. 

• Business Driven:  Primary analytics partner for senior business leaders, aligning analytics efforts with organizational objectives. Lead a holistic understanding of client business objectives and strategies and suggest alternative approaches that meet the needs of the client. Always listening for signs of client health, happiness or dissatisfaction and proactively address even small aspects of client dissatisfaction. 

Professional Qualifications: 

• 7-10 years of experience in analytics-focused roles with a proven track record of analytics strategy development (annual learning agendas, testing roadmaps), client relationship building, consultative insights development, and quantitative methods. 

• Ability to lead an encompassing analytics practice on the agency side for a business or group of businesses. This includes leveraging knowledge of the clients’ businesses to anticipate analytics needs and independently answer high value questions. Must be able to to broad or ambiguous questions and topics, and produce a finite approach to address them. 

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams. Confident in preparing decks and presenting to senior level client leadership. 

• Advanced skills in business intelligence platforms (e.gTable