Marketing Program Manager

Who We Are
Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.
As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.
Who You Are
To help support our fast-growing business, Ontic is looking for a Marketing Program Manager to own our website and our overall approach to project management within the Marketing team. This position requires technical skills, marketing acumen, and stellar project management. The role can be remote in the US, and will report directly to the Senior Director of Brand and Communications. This role has two core responsibilities.
First, you will oversee the planning, development, and day-to-day operation of the Ontic website - the digital “front door” to our business. Our website must continue to evolve to better communicate our brand promise and become a destination in the industry for thought leadership. You will lead the way in optimizing the user experience while driving key performance metrics like conversion and organic traffic growth. You will work closely with our design, development, and SEO contractors and internal teams across the whole business to build and deliver the roadmap for our site.
Second, this role will serve as a guide and coach for our Marketing team as we adopt the Agile Methodology to better plan and deliver our diverse projects. You will work with everyone on the team to foster a collaborative and agile mindset within the organization, removing impediments, and promoting continuous improvement. You will play a central role in how we prioritize and execute our work in Marketing.

Responsibilities

• Website Oversight:
• Planning Capabilities: Collaborate with stakeholders to define website objectives and strategies. Develop comprehensive plans for website improvements and updates that connect with overall Marketing objectives
• Performance Tracking: Monitor and analyze website performance metrics, identifying areas for improvement. Implement strategies to enhance user experience and drive engagement
• Coordination with Contractors: Work closely with design and development contractors, providing clear guidance and ensuring projects are completed on time and within budget


• Agile Facilitation:
• Leadership: Act as a leader for Agile teams, facilitating Scrum ceremonies (Daily Standups, Sprint Planning, Sprint Review, Sprint Retrospective, etc.)
• Enablement: Empower teams to self-organize and make informed decisions.
• Continuous Improvement: ensure Agile principles and practices are followed, and Agile methodologies are effectively implemented.


• Team Collaboration:
• Foster a collaborative and transparent team environment.
• Work closely with Marketing teams to streamline work processes, improve efficiency, and enhance project delivery
• Promote open communication within the team and with stakeholders.

Qualifications

• Proven experience overseeing website operations, from coordinating with contractors and in-house teams to project management
• Strong facilitation and coaching skills, with the ability to guide teams and individuals towards Agile maturity.
• Knowledge of web development technologies, frameworks, and best practices, preferably via WordPress
• Strong marketing acumen with an understanding of buyer personas, journeys, and key marketing processes and metrics
• Experience implementing Agile practices (or equivalent methodology) in a marketing or similar environment
• Ideally will have some experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms
• Familiarity with MarTech operations and role a website plays in the sales funnel, including conversion point optimization, Salesforce integration, and data capture
• Demonstrated experience with project management tools like Asana or similar systems
• Strong communication, leadership, and collaboration skills
• Ability to analyze data and metrics to make informed decisions and improvements
• Detail-oriented with a focus on delivering results
• Excellent organizational and problem-solving skills

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