Senior Analyst, Data & Dashboard

Job Summary:

WHO ARE WE? 

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.  

WHO ARE YOU? 

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!    

THE TEAM 

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.  

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.  

THE ROLE 
 

The Senior Analyst, Data & Dashboard will lead data enablement and dashboard projects for optimal usage and consumption of data assets for Live Nation Concerts marketing teams. They will be responsible for ensuring the accuracy, usability, and accessibility of data utilization deliverables. They will provide the best dashboards and reporting tools for business stakeholders across the organization. 

The position will design and develop exceptional Tableau dashboards that are user-friendly, visually appealing and tailored to meeting the specific needs of stakeholders. This person will ensure that dashboards provide actionable insights and facilitate data-driven decision-making. This person will be the Tableau and dashboard subject matter expert and will mentor and guide analysts on all aspects of designing, developing, and maintaining Tableau dashboards. They will have a deep understanding of Tableau capabilities, addressability, usability best practices, and tips and tricks to help others develop better and more efficient dashboards. 

This position will support the consolidation of data pipelines, provide best practices in data governance, and share their understanding of efficient data models that are tailored to the business. They will investigate data issues and anomalies, conducting root cause analysis to ensure data accuracy and reliability and work with Data QA analyst for long-term solutions. 

They will be the liaison among different functional teams and provide high-quality data and dashboard support for marketing teams. They <