Manager, Demand Generation Enablement – B2B Marketing Center of Excellence

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Are you a demand generation expert ready to scale your impact beyond campaign execution? As Manager, Demand Generation Enablement within Visa’s B2B Marketing Center of Excellence (COE), you’ll design, develop, and drive the global adoption of playbooks, frameworks, and strategies that empower B2B marketing teams across business units and regions.

Your focus will be on building and standardizing resources, tools, and best practices—driving efficiency, consistency, and measurable results at scale. Rather than running campaigns directly, you’ll empower marketers worldwide to execute at a higher level, amplifying successful strategies and enabling teams to achieve pipeline and revenue goals with confidence.

Key Responsibilities

As a key member of the COE, you will serve as a force multiplier across three critical demand generation pillars:

• Campaign Strategy & Orchestration
  • Develop, document, and disseminate integrated campaign design frameworks.
  • Guide regional teams in orchestrating always-on and ABM initiatives, optimizing for conversion and velocity.
  • Deliver toolkits, templates, and checklists to drive consistency in execution.
• BDR Enablement & Touch Strategy
  • Advise on touch cadences, multichannel outreach patterns, tone, CTAs, and value exchange.
  • Collaborate with sales enablement teams to ensure alignment between marketing programs and sales plays.
  • Provide playbooks and real-world examples of scalable, successful approaches.
• Website & Conversion Optimization
  • Partner with digital and b2b marketing teams to advise on landing page structure, CTA effectiveness, and engagement flows.
  • Share best practices for optimizing conversion paths and web experiences.
  • Promote experimentation and data-driven refinement to improve performance.

How You'll Enable Success

• Partner with business unit and regional B2B marketing teams to embed COE frameworks and strategies into localized plans.
• Translate deep operational knowledge and in-region success into scalable models and toolkits.
• Promote adherence to campaign taxonomy, lead management standards, and BDR integration for consistency and quality.
• Empower regions through responsive support, workshops, and access to expert resources.
• Track framework adoption, gather feedback, and continuously evolve COE playbooks to meet marketer needs.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
• 5+ years of experience in B2B Marketing with a focus on campaign operations and demand generation
• Track record of driving measurable pipeline growth, or direct revenue through integrated programs
• Strong familiarity with tools such as Dynamics CRM, Eloqua, Conversica and ABM platforms like Demandbase

Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Experience mentoring or advising marketing teams across geographies
• Deep understanding of funnel metrics, buyer journeys, and lead lifecycle
• Passion for documentation, operational rigor, and scalable enablement
• Successful adoption of AI powered tools and processes

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer