Sr. Director Marketing

 

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

 

Sr. Director Marketing

Step into the driver’s seat of some of the most exciting and influential music in the game. As a key marketing lead for BMG’s US Recorded roster, you’ll take charge of day-to-day strategy and project management for our powerhouse R&B, Hip-Hop, Rap, and Crossover artists. You’ll work directly with legends and trailblazers like Chief Keef, Mustard, YG, Wiz Khalifa, Tank, Goldlink, Jozzy, Ledisi, and Leela James—plus help shape the future by launching the next wave of talent already in our pipeline. This is your chance to be at the forefront of culture, leading projects that make real impact and push boundaries.

 

What You’ll Be Doing.

Marketin

• Oversee all necessary areas including content creation, project P&Ls, curating assets management, hiring of independent/3rd party publicity, marketing and promotion staff, liaising with distributor and executing overall campaign objectives.
• Oversees day-to-day marketing activities for assigned projects 
• Create, Allocate and administer budgets, overseeing projects from concept to conclusion.
• Develop marketing plan, manage throughout and assist in its execution.
• Focus on the critical Generation Y/Millennial/Generation Alpha specifically Rap & R&B genre audience demographics to rapidly increase BMG revenue growth from that highly profitable area. Applying versatility to target other key demographics warranted by specific project when needed.
• Work closely with Digital Team to formulate strategic overall online marketing plan per artist

 

 

Product Management

 

• Oversee cross-functional corporate departments, applying organization-wide resources, to ensure optimal brand launch, positioning and support.
• Liaise with international BMG colleagues when appropriate for specific artist campaigns ex-US.
• Main point of daily contact for client artist management teams
• Main point of daily contact for the internal BMG Team re assigned projects.

 

 

Relationships and Communication

 

• Build and develop external relationships throughout music industry to identify new avenues for the marketing and exploitation of each release.
• Utilize and maximize existing bonds/relationships built through extensive experience to best position BMG to marketing priority projects
• Ensure the efforts of all team members are aligned with the overall marketing plan for each release.
• Ensures clear information flow between BMG Depts (including A&R Admin, Legal, Creative Sync & Licensing, Supply Chain, and Brand Partnerships) re all aspects of assigned projects
• Constant commu