Senior Associate, Programmatic

Job Description

Company Overview 

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. 

Job Summary 

The role of Senior Associate, Programmatic seeks a strong programmatic media planner with hands-on-keyboard experience to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization.  This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application.    

Main Duties and Responsibilities 

60% Strategic Planning & Optimizations 

• Analytical Planning:  Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation.   

• Tactical translation:  Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.  

• Platform fluency:  Exhibit proficiency in collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success.   

• Optimization backup:  Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.  

• Negotiation input:  Lean in on negotiations with publishers and platforms to get the most out of the partners we’re tapping into and the ways in which they’re pricing and making their solutions accessible to us 

• Bidding & Optimization plan:  Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will perform 

20% Account Management 

• Clear Communication:  Ensure intrateam alignment on all critical details and understanding.  See around corners to anticipate where confusion could arise.   

• Opportunity identification:  Surface areas where further education or test and learning options would make sense to share and discuss 

20% Learning & Development 

• SME showcasing:  Gain subject-matter expertise in programmatic technology, stra