Become a part of our caring community and help us put health first
 

Humana is committed to delivering personalized, data-driven marketing experiences that improve health outcomes—and we’re looking for a strategic business data leader to help make that vision a reality. As Director, Marketing Data Analysis, you’ll lead a high-performing team responsible for rapid data prototyping and audience selection, ensuring data products are sound, scalable, and aligned with campaign and analytics needs.

This role is ideal for a collaborative, technically fluent leader who thrives in fast-paced environments and understands the nuances of data activation, campaign targeting, and analytical discovery.

Overview
This role leads the enterprise marketing analytics function, providing strategic guidance, performance measurement, and actionable insights across campaigns, channels, and member journeys. You’ll partner with marketing, product, and data teams to ensure analytics are aligned with business goals and member needs.

Impact
This role is central to Humana’s ability to deliver smarter, more personalized marketing experiences. Your leadership will ensure our decisions are grounded in data, our campaigns are optimized for performance, and our members receive the right message at the right time.

Key Responsibilities

Team Leadership

• Lead and mentor teams responsible for data analysis, rapid prototyping, and audience selection.
• Foster a culture of innovation, accountability, and continuous improvement.
• Set clear goals and performance expectations aligned with strategic priorities.

Data Prototyping & Tactical Delivery

• Oversee rapid prototyping of data products to support tactical campaign and analytical activities.
• Guide associate development of prototype files for attributes not yet captured in hardened data products.

Audience Strategy & Activation

• Lead the team responsible for audience selection within Adobe Experience Platform.
• Ensure audience definitions are accurate, scalable, and aligned with campaign objectives.
• Collaborate with marketing and analytics teams to refine audience segmentation strategies.

Cross-Functional Collaboration

• Partner with analytics, insights, and marketing teams to prioritize and manage demand for audience and analytics needs.
• Translate business requirements into actionable data prototypes and audience strategies.
• Ensure alignment between upstream data sources and downstream campaign and analytics consumers.

Data Product Hardening

• Guide the evolution of prototype data into hardened, scalable data products.
• Ensure data products meet standards for quality, usability, and compliance.
• Contribute to the roadmap for data product development and lifecycle management.

Use your skills to make an impact
 

Required

• Bachelor’s degree in Marketing Analytics, Data Science, Business, or related field
• 10+ years of experience in marketing analytics, campaign execution, performance measurement, or data strategy
• 5+ years of people management experience
• Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and SQL
• Experience in healthcare, insurance, or regulated industries
• Experience with cloud-based data environments (e.g., AWS, Azure, Google Cloud)
• Experience managing campaign activation prioritization and capacity
• Strong communication skills with proven ability to lead cross-functional projects and influence senior stakeholders
• Experience managing and mentoring data analyst or campaign audience builders

Preferred

• Master’s degree in Analytics, Statistics, or Business
• Familiarity with marketing automation platforms and CRM systems
• Knowledge of statistical modeling, attribution, and predictive analytics

Additional Information

Work at Home Information

To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for thei