Marketing Manager - Consumer Hearing Business , US OTC (Hybrid)

Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands – Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron – we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

 

Aurora, IL

Marketing Manager – Consumer Hearing Business, US OTC

Lead development, execution, and optimization of OTC Hearing Aid acceleration plan.  This role will lead a cross-functional, OTC Hearing-focused team in the development and execution of the critical acceleration of the Sonova OTC Hearing Aid business. Own all aspects of US-consumer facing media and content delivery for CHB business across categories through collaboration with critical global and regional content partners.

 

Responsibilities:

• Develop, execute, and refine holistic go to market strategy for US OTC Hearing Aid business en route to US acceleration targets including:
  • Creative and Media Planning agency management in collaboration with performance marketing manager
  • Establishment and reporting of KPI’s across marketing, sales, customer service
  • Creation of channel-specific marketing plans and trade narratives en route to continued distribution expansion and annual planning meetings.
  • Ongoing competitive analysis and monitoring coupled with tangible recommended actions
  • Ownership over key OTC hearing aid trade events (e.g. trade shows, press events)
  • In conjunction with global digital media partner(s), lead all aspects of regional media planning including annual strategy, content
  • This role will be “the face” of OTC Hearing within the US market.
• In conjunction with global digital media partners, own deliver of all consumer-facing content for US Consumer Hearing Business.
• This will be a hybrid role.  Expectation is to be in Aurora office at least two days per week.

More about you:

• Bachelors Degree, MBA (or equivalent experience

• 5+ years in consumer marketing/brand management role FMCG, CPG, or Consumer Electronics
• Experience in retail environment; comfort with POS databases and leveraging data (e.g. Circana, Nielsen) to inform decision-making
• Experience building clear go-to-market strategies for new product launch(es)
• Experience in globally matrixed organization, preferably with both global and regional marketing experience
• Experience building, refining, optimizing brand media strategies

• Team orientation
• Strong collaborative nature

• Comfort in fast-changing environment
• Managerial Courage

• Creative Problem Solving
• Analytical Thinking
• Strong results orientation
• Comfort with ambiguity
• Exceedingly high collaboration and relationship building (e.g. global, cross-functional)
• Executive presence and presentation skills