Brand Marketing Manager

Company Description

ITW (Illinois Tool Works Inc.) is a Fortune 200 company and is one of the world’s leading diversified manufacturers of specialized industrial equipment, automotive components, consumables, and related service businesses. ITW businesses serve local customers and markets around the globe, with operations in 55 countries and an employee base of more than 46,000 women and men who adhere to the highest ethical standards. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 17,000 granted and pending patents.

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

We believe our people are our greatest asset. That’s why we invest in creating an environment where you can thrive—both personally and professionally.  For more details, visit our Benefits page.

Job Description

The Brand Marketing Manager plays an integral role in strategically planning, leading and executing integrated marketing communications that deliver business results across ITW brands. This brand expert will be responsible for creating scalable and strategic brand initiatives targeting end users and leveraging channel partners.

The Brand Marketing Manager collaboratively works with Product Management, Sales, and Outside agencies to deliver one brand voice that will motivate our targeted end users to act in order to achieve our marketing and business goals.

ITW Residential & Renovation offers a broad range of professional grade tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Backer-On Rock-On ®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Pro end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use.

Primary Responsibilities:

• Will be a key marketing leader – conceptualizing, developing, & implementing strategies in support of some of our largest division initiatives
• Ideal candidate is a strong marketer with experience motivating and developing others as well as collaborating with cross functional teams including external agencies
• Partner with merchandising teams to support our largest product launches
• Execute promotional campaign plans, including ideation and integration across digital and physical marketing channels
• Deliver thoughtful briefs and plans that inspire agency partners
• Analyze performance and learnings from initiatives to influence future strategies

Skill Sets:

Strategic Leadership & Planning

• Strategy Development: Focuses on shaping the overall direction of brand strategy and ensuring alignment with customer needs and market trends.
• Digital Expertise: Speaks to the ability to lead and innovate in digital channels, ensuring strategies are both current and effective.

Execution & Campaign Management

• Brand Campaign Management: Involves planning, coordinating, and executing marketing campaigns to drive revenue and visibility.

People & Team Leadership

• Leadership and Collaboration: Centers on building and managing a team capable of delivering high-quality work and aligning them with organizational goals.

Creative Vision

• Creative Development: Focuses on crafting cohesive and engaging brand narratives across multiple channels.

Insights & Performance Measurement

• Brand Insights & Analytics: Emphasizes the importance of using data-driven insights to track performance and guide decision-making.

Qualifications

Job Requirements:

• Bachelors degree required in business, marketing, or comparable discipline; MBA is a plus.
• 7+ years of progressive brand and digital marketing experience required.  Experience working on client side and durable goods experience preferred.
• Previous people management experience required.
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