Senior Director, Analytics
Publicis GroupeAbout the role
Job Description
Automotive Analytics partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Senior Director is responsible for managing analytic deliverables and client satisfaction.
Roles & Responsibilities
- Responsible for on-time, on-budget delivery of projects
- Ensure acceptable financial performance and client satisfaction
- Oversee all levels of staff to ensure adequate coverage and project delivery
- Manage client expectations of delivery and project signoff
- Provide strategic recommendations to clients based on analysis findings
- Collaborating with Client Services to assess client needs and craft and present proposals that meet those needs
- Responsible for direct reports – providing coaching, mentoring and professional development
- Provide guidance to team members on relevant analytic techniques and applications
- Contribute to the development of new product and service offerings
- Possess a deep working knowledge of the full range of analytic offerings
- Gain command of the range of Epsilon’s services – marketing services, database and data integration, data services, etc.
Minimum Qualifications:
- Bachelor or Master’s degree in a quantitative discipline
- A minimum 12 years of experience in the marketing analytics field
- 12 years professional hands-on experience with digital analytic tools, analysis and insights supporting optimization of digital program strategy
- A minimum of 6 years proven managerial or supervisory experience
- Ability to think strategically and ‘big picture’ to formulate appropriate analytic solutions to solve client business needs
- Proven experience managing and delivering a wide variety of analytic solutions to internal and external stakeholders
- Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently
- Proven experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutions
- Excellent verbal and written communication skills and good at developing relationships across diverse teams (including statistical, technical, and marketing resources)
- Ability to display data visually, creating powerful presentations which effectively demonstrate the value of analytic deliverables to senior level client staff
- Highly motivated, collaborative, and innovative
Desirable Qualifications:
- Advanced degree (Master’s/PhD) in Statistics, Economics or other quantitative discipline
- Automotive marketing experience/knowledge
- Demonstrate superior leadership to the broader business and internal team
- Excellent coaching and mentoring skills
- Hands-on programming experience in SQL, R, Python, SAS, SPSS, or related application
- Experience with website/digital analytics tools such as Google Analytics and Adobe Analytics
- Experience with email delivery and reporting tools such as Harmony or ExactTarget
- Familiarity with digital media tools (Dart, Atlas) or social media analytics tools (Facebook Insights, Twitter, and Pinterest Analytics)
- Experience with AWS, Snowflake, BigQuery, or other cloud data management platforms
- Experience with data visualization and reporting tools such as Tableau
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of ev
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