Sr GTM Applications Manager

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

The Sr GTM Applications Manager will lead the strategy, implementation, and optimization of Go-to-Market (GTM) systems and tools that support Sales, Marketing, and Customer Success. This role is responsible for ensuring seamless integration, adoption, and performance of key platforms, including Salesforce, Clari, Gong, 6Sense, Outreach, and ZoomInfo. The ideal candidate will be a strategic thinker with strong technical acumen and a passion for driving operational excellence across the GTM organization

What You’ll Do

Strategic Leadership & Planning

• Define and execute the GTM applications roadmap in alignment with business goals.
• Partner with Sales, Marketing, and RevOps to identify system gaps and opportunities.
• Lead vendor evaluations and manage relationships with SaaS providers.
• Drives stakeholder satisfaction by delivering quality applications and support with controlled and planned change management
• Drive adoption and strategic alignment of GTM tools by partnering with stakeholders to improve qualification, data accuracy, forecasting, and continuous improvement.
• Provide technical guidance and consultation on applications and related services to other departments, which may include reviewing system documentation, feasibility, design, testing, and implementation

Systems Management & Optimization

• Own the administration, configuration, and performance of GTM tools.
• Ensure data integrity, system uptime, and scalability across platforms.
• Manage integrations between Salesforce and other GTM tools.

Enablement & Adoption

• Partner with the Enablement Team and help to develop training programs and documentation to drive tool adoption.
• Monitor usage and productivity metrics to identify enablement opportunities.
• Act as a change agent for new system rollouts and enhancements.

Cross-Functional Collaboration

• Serve as a liaison between GTM teams and IT/Engineering.
• Facilitate stakeholder alignment on system priorities and enhancements.
• Support strategic initiatives such as territory planning, pipeline hygiene, compensation modeling, and customer segmentation.

Success Metrics

• Tool Adoption Rate: % of GTM users actively using platforms like Clari, Gong, and Outreach.
• Forecast Accuracy: Reduction in variance between forecasted and actual revenue.
• System Uptime: SLA adherence for application availability and incident resolution.
• Data Integrity: % of complete, accurate, and timely data across GTM systems.
• Time-to-Value: Average time from tool implementation to measurable business impact.
• Rep Productivity: Increase in selling time vs. admin time (tracked via Gong/Outreach).
• Stakeholder Satisfaction: Quarterly feedback score from GTM stakeholders.

What You’ll Bring

Education & Experience

• Bachelor’s degree in Business, Information Systems, or a related field; advanced degree preferred.
• 7+ years of experience in GTM systems, Sales Operations, or related roles supporting Sales, Marketing, or Customer Success.

Technical Expertise

• Deep proficiency with GTM tools such as Salesforce, Clari, Gong, 6Sense, Outreach, and ZoomInfo.
• Strong understanding of system integrations, data architecture, and SaaS application management.

Project & Stakeholder Management

• Proven ability to lead cross-functional projects from concept to execution.
• Skilled in vendor management, change management, and stakeholder engagement.

Communication & Collaboration

• Excellent verbal and written communication skills, with the ability to translate technical concepts for non-technical audiences.
• Experience working across departments, aligning priorities, and driving adoption.

Personal Attributes

• Self-motivated and proactive, with a strong sense of ownership and accountability.
• Adaptable to changing priorities and capable of managing multiple initiatives simultaneously.
• Data-driven mindset with a bias for action and continuous improvement.
• Resilient and resourceful, with a collaborative spirit, effective listening skills, and a sense of humor.

Certifications

• Certifications in S