Director, Regional Sales Ops

C1 Company Overview

C1: 1 Contact, 1 Connection, 1 Choice

 

C1 is the foremost, single-source provider of advanced communications and data technology for business. That means if it's digital, we connect our customers to it -- from phone systems and hardware to computer networks, application development, managed solutions and more. And we're 100% passionate with designing, implementing, managing and supporting our customers' every need from end to end, so that they can focus on what they do best.

 

So, when it comes to joining a team of IT and communications technology pros who are empowered to do what they do best, your best choice -- your #1 choice -- is C1.

Overview

 Summary

The Director of Regional Sales Operations – Commercial East is a key operational partner to the Commercial East Sales organization. The role is responsible for driving consistent sales process execution, forecasting rigor, CRM data quality, reporting accuracy, and pipeline visibility within the region. The Director ensures that the Commercial East sales team operates with discipline, predictability, and alignment to the operating model defined by the Revenue Operations organization. 

The Director delivers insights, operational structure, and analytical support to the Regional Vice President (RVP) and Sales Directors to improve sales productivity, forecast accuracy, and pipeline quality. This role focuses on implementing, reinforcing, and optimizing Sales Operations processes within the region, while partnering closely with the broader Revenue Operations team to ensure consistency across the company. 

All responsibilities are executed in collaboration with the Revenue Operations team, ensuring that regional execution aligns with enterprise standards and priorities. 

Responsibilities

Essential Functions 

Regional Sales Process Execution & Governance 

• Implement and maintain standardized sales processes across the Commercial East region. 

• Reinforce clear definitions for pipeline stages, forecast categories, commit criteria, and CRM hygiene expectations. 

• Conduct regional process inspections and partner with Sales leadership to address gaps or inconsistencies. 

• Support process onboarding for new sellers, leaders, and support staff. 

 

Forecasting Support & Pipeline Health 

• Facilitate the weekly forecasting process, ensuring data integrity, consistent methodology, and structured deal inspection. 

• Monitor pipeline health, including coverage, aging, push trends, and deal flow. 

• Prepare region-specific forecast summaries and insights for the RVP and leadership reviews. 

• Provide analysis and recommendations that improve forecast accuracy and predictability. 

 

Reporting, KPIs & Analytics 

• Maintain and distribute regional dashboards covering pipeline, bookings, forecast variance, productivity metrics, and performance KPIs. 

• Analyze sales performance trends and provide actionable insights to support decision-making. 

• Support QBR preparation, monthly reviews, and strategic performance deep dives. 

• Ensure all KPIs and reporting align to enterprise definitions and standards. 

 

Sales Tools, Systems & CRM Optimization 

• Support CRM workflow adoption across the region; partner with Sales leadership to drive compliance. 

• Conduct periodic CRM audits to identify data quality issues and ensure accuracy for forecasting and reporting. 

• Identify local workflow improvements and collaborate on enhancements to CRM or related sales tools. 

• Provide troubleshooting support and act as the first escalation point for regional CRM inquiries. 

 

Commercial East Sales Partnership 

• Operate as the primary Sales Operations partner to the Commercial East RVP and Sales Directors. 

• Provide insights and recommendations across segmentation, territory design, productivity trends, and pipeline strategy. 

• Support operational readiness, sales planning, and business rhythm activities. 

• Ensure the East region executes consistently against enterprise processes while addressing unique regional needs. 

 

Cross-Functional Coordination 

• Partner with Finance, Services, Strategy, IT, Marketing, and other teams to resolve operational issues affecting sales execution. 

• Support regional alignment in area