Business Data Analyst, PEOPLE App

Job Title

Business Data Analyst, PEOPLE App

Job Description

About The Position | Major goals and objectives and location requirements

The PEOPLE App team is looking for a curious, detail-driven Business Data Analyst to join the team. In this role, you’ll help us understand what’s working, what’s not, and — most importantly — why. Reporting to the General Manager, PEOPLE App, this person will be a key partner to product, marketing, monetization, and editorial leads, surfacing insights that influence strategic decisions, feature prioritization, and audience growth.

Hybrid 3x a week- (New York, NY) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

PEOPLE’s accomplished team of editors, writers, designers and photographers are all dedicated to the brand’s core mission: to inform, entertain and inspire by sharing the stories that everyone will be talking about. We’re the go-to source for news about celebrities, entertainment and the royals, and we elevate powerful human interest stories and everyday people making a difference in their communities.
 

The PEOPLE App offers a bingeable new way of reading our entertainment and news coverage, as well as access to even more pop culture content and in-app exclusives. In addition to being able to scroll, swipe and share stories that matter to you most, users will have access to exclusive video series, games, horoscopes and exclusive updates on PEOPLE's most talked about moments.

About The Positions Contributions:

Weight % | Accountabilities, Actions and Expected Measurable Results

35% - Performance Monitoring & Insight Reporting

You’ll own the daily pulse of the app, surfacing insights that drive decisions:

• Monitor 5–10 key metrics daily (e.g., DAU, retention, conversions)

• Flag anomalies, trends, and wins to the app leadership team

• Produce weekly/monthly insight recaps for cross-functional teams

• Build fast-turn analyses in response to real-time performance questions

35% - Deep-Dive & Strategic Analysis

You’ll dig beneath the surface to find root causes and strategic opportunities:

• Analyze why KPIs are moving — both up and down — across acquisition, engagement, and retention

• Explore behavior by cohort, channel, content type, and audience segment

• Identify and size new opportunities (e.g., underserved users, feature impact)

• Support A/B testing interpretation, retention modeling, and user funnel deep dives

20% - Dashboarding & Tool Ownership

You’ll ensure teams have the right data at their fingertips:

• Build and maintain Looker dashboards to visualize app performance

• Create self-serve tools for product, editorial, and marketing teams

• Manage metric definitions and reporting consistency across teams

• Collaborate with data engineering to improve data hygiene

10% - Cross-Functional Collaboration

You’ll partner across functions to drive smart, data-informed decisions:

• Work closely with product, marketing, editorial, and finance

• Contribute to roadmap planning and prioritization by translating metrics into strategy (opportunities, risks)

• Join standups, planning meetings, and sprint reviews as needed

The Role’s Minimum Qualifications and Job Requirements:

Education:

B.S. or B.A. required and/or equivalent experience.

Experience:

3–5 years experience in business analytics, product analytics, or mobile growth — preferably within a consumer app or media environment.

Specific Knowledge, Skills, Certifications and Abilities:

• Direct mobile app analytics experience, deeply familiar with mobile app KPIs including but not limited to DAU/WAU/MAU, retention (Day 1/7/30), session depth, time in app, churn, cost per acquisition, and push notification performance.

• Strong command of mobil