Senior Manager Digital WHS Analytics & Trading

Purpose & Overall Relevance for the Organization:

 

• Provide strategic leadership to the Digital Partner Commerce (DPC) team via a highly data-driven mindset in driving the development and adoption of Digital KPI tools, reports and workflows designed to accelerate the digital development of key accounts
• Serve as the digital analytics expert within the team by owning the analytical infrastructure underpinning the process from insight to action to measurement.

Role & Responsibilities:

 

• Own and drive underlying DPC data architecture (Databricks & PowerBI) and data visualization tools (Power BI)  and processes to lend insights into accounts’ online performance in the marketplace
• Lead the team of analysts by providing clear direction, prioritization, and support to ensure team alignment and delivery of business‑critical outcomes
• Analyzing product performance data across multiple markets and making recommendations to accounts, sales and internal stakeholders on how to drive performance
• Building variable dependent forecasts based on product performance KPIs and inventory turnover
• Working x-functionally with Sales, Marketing and Analytics teams to develop digital tool insight ideation, development and deployment of new tools to accelerate key account and marketplace initiatives
• Understand key market trends and company objectives and develop insight workflows to develop opportunities at accounts
• Represent senior analytical expertise in key internal and external forums (e.g., sell-ins, account reviews, Sales Director meetings, Sales and Marketing leadership meetings), influencing decision-making at a senior level.
• Oversee and optimize data pipeline workflow and standardization processes ensuring for top-level data quality and automation
• Assist the Director Digital WHS in optimizing category range and assortment planning performance for future seasons

 

Key Relationships:

 

• Defined winning Retail Partners
• Cluster Central DPC structures
• Cluster Central Sales Teams
• Cluster Central Sales Insights & Analytics
• Cluster Central Omnichannel Departments
• Cluster Central Brand Activation Departments
• Cluster Central GTM managers

 

KPIs:

 

•      E-commerce trade results of defined accounts [our brands’ sales]

• Our brands’ qualitative share in the offer of defined accounts
• Our brands’ share in “on site” communication within defined accounts 
• Number [%share] of websites compliant in full with adidas eComm policy
• Data and analysis requested by Digital Sales Managers covered in 100%
• Implementation & support for DPC projects, processes & initiatives

 

 

 

Knowledge, Skills and Abilities:

 

 

• Strong analytical capabilities with the ability to turn insights into actionable strategies
• Advanced proficiency in Power BI, Databricks, Google Analytics and solid SQL skills, at least a basic understanding of Python
• Experience with forecasting tools and data‑driven problem solving
• Proactive “build - measure - learn” mindset with agile thinking
• Strong commercial acumen and excellent communication skills, able to create narrative from data
• Effective in virtual and cross‑functional team environments
• Fluent English (written and spoken)

 

People Management:

• Ability to lead the team with clear expectations, coaching, and continuous feedback
• Ability to drive team performance through effective goal setting, prioritization, and development planning
• Fos