Sr. Digital Marketing Specialist

Description

Job Summary

Join our dynamic marketing team at Fun Spot America Theme Parks and play a key role in shaping unforgettable experiences for families across Florida and Georgia. At Fun Spot America Theme Parks, our thriving marketing team has played a pivotal role in our success. To propel this momentum forward, we are actively seeking a Senior Digital Marketing Specialist to serve as a highly hands-on, performance-driven digital marketer focused on growing online ticket revenue and improving full-funnel conversion performance.

This is not a traditional director or people-manager role. While the position may collaborate closely with internal teams and external partners—and may manage 1–2 direct reports in the future—the core expectation is personal ownership and execution of paid media, tracking, reporting, website optimization, and performance improvements.

The Senior Digital Marketing Specialist will directly manage campaigns, analytics, and optimization efforts across paid media, web, and conversion funnels, with clear accountability for revenue, ROAS, CPA, and conversion rate performance.

This is a full-time, salaried (exempt) position. While the standard workweek is based on a 45-hour average, actual hours may vary depending on business needs. Exempt team members are expected to fulfill the responsibilities of their role regardless of the time required and are not eligible for overtime compensation.

Why Fun Spot

We at Fun Spot America Theme Parks will continually strive to maintain the highest levels of safe, clean, family fun for the most important people on earth, our guests. We operate our values based on the golden rule of treating others the same way that we ourselves want to be treated.

At Fun Spot, we hold our team members to the highest standards, expecting them to embody the seven principles of Love Works:

Patient – Kind – Trusting – Unselfish – Truthful – Forgiving – Dedicated

Requirements

Key Objectives

• Drive online ticket revenue growth through paid media, website optimization, and funnel improvements
• Improve ROAS, CPA, conversion rate, and overall marketing efficiency
• Maintain accurate and reliable conversion tracking and attribution across platforms
• Deliver clear, executive-ready performance reporting and insights

Key Areas of Responsibility

Hands-On Digital Marketing Execution

• Own and execute digital marketing initiatives across paid search, paid social, display/programmatic, SEO, and website performance
• Personally manage campaign setup, optimization, budget pacing, testing, and performance analysis
• Continuously optimize targeting, creative, bidding strategies, and landing page experiences to maximize revenue impact

Paid Media & Performance Marketing

• Directly manage paid media platforms including Google Ads, Meta, and other relevant channels
• Optimize toward revenue-focused KPIs including ROAS, CPA, AOV, and conversion rate
• Launch and iterate campaigns aligned to seasonal promotions, park events, and ticketing priorities

Conversion Tracking, Analytics & Attribution

• Own end-to-end conversion tracking and data integrity, including:
• GA4 configuration and maintenance
• Google Tag Manager (GTM)
• Pixel health and event tracking
• Purchase and checkout funnel tracking
• Ensure accurate attribution across channels to support decision-making and budget allocation

Website Optimization, CRO & SEO

• Manage ongoing website optimization in collaboration with internal and external partners
• Identify and reduce funnel drop-off points across landing pages and checkout flows
• Implement CRO initiatives including:
• Landing page improvements
• UX enhancements
• Informal and formal A/B testing
• Partner with developers and designers to ensure SEO best practices, ADA compliance, site performance, and mobile optimization

Reporting & Dashboards

• Maintain dashboards and weekly reporting across paid media, website performance, and revenue impact; develop new dashboards as necessary
• Deliver clear, executive-ready insights and recommendations
• Monitor trends, identify anomalies, and proactively surface optimization opportunities

Cross-Functional Collaboration

• Partner with creative and social teams to develop and launch digital content that supports campaign performance goals
• Collabo