Senior Manager Marketo

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

 

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Senior Manager Marketo will lead the enterprise-scale deployment and evolution of Marketo Engage within Lumen’s marketing ecosystem. This role combines platform ownership, team leadership, and cross-functional integration with Adobe Experience Platform (AEP) and Salesforce (SFDC). You’ll drive operational excellence, enable AI-powered capabilities, and support Lumen’s transformation into a fully automated, data-driven marketing organization.
 

Location

This is a work from home position within the U.S.

The Main Responsibilities

Team Leadership & Execution

• Manage a team of Marketo specialists responsible for platform administration and optimization, campaign execution, and troubleshooting.
• Provide hands-on support for complex builds, integrations, and escalations.
• Establish and enforce QA protocols, SLAs, and operational playbooks.

 

Platform Ownership

• Own the Marketo Engage instance: architecture, governance, and execution.
• Build scalable programs, nurture flows, segmentation, and lead scoring aligned to business objectives.
• Maintain platform hygiene, data integrity, and compliance with privacy and security standards.

 

Integration & Ecosystem Enablement

• Lead integration efforts between Marketo, Adobe AEP (RTCDP, Adobe Journey Optimizer, Customer Journey Analytics), Adobe AEM and SFDC.
• Collaborate with Marketing Operations, Growth Marketing, Digital Experience, AEM, AGT, Sales Ops and IT to streamline data flows and API-based automation.
• Ensure real-time sync logic, error handling, and performance optimization across platforms.

 

AI & Automation Innovation

• Champion adoption of AI-powered features (predictive scoring, journey orchestration, content personalization).
• Partner with internal AI enablement teams to identify automation opportunities and pilot intelligent workflows.
• Track performance impact of AI tools and automation initiatives; iterate based on feedback and analytics.

 

Operational Excellence

• Develop and maintain documentation, training materials, and governance frameworks.
• Monitor campaign performance, attribution models, and funnel metrics.
• Lead change management for new tools, features, and process enhancements.

What We Look For in a Candidate

• 7+ years in marketing automation, with 3+ years in a leadership role.
• 4+ years of hands-on experience in Marketo Engage 
• Expert-level profiency in Salesforce CRM.
• Demonstrated success implementing AI-driven marketing solutions.
• Excellent communication and stakeholder management skills.

 

Preferred Qualifications

• Adobe Certified Expert – Marketo Engage.
• Experience with Adobe Experience Platform modules: RTCDP, Adobe Journey Optimizer, Customer Journey Analytics.
• Experience with journey orchestration, and offer decisioning engines.
• Experience with AI/ML models in marketing use cases.
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies.
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData).
• Experience implementing a new Marketo instance within an organization.
• Familiarity with Agile/Scaled Agile methodologies.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$129,639 - $172,852 in these states: AL  AR  AZ  FL  GA  IA  ID  IN  KS  KY  LA  ME  MO  MS  MT  ND  NE  NM  OH  OK  PA  SC  SD  TN  UT  VT  WI  WV  WY 
$136,121 - $181,494 in these states: CO  HI  MI  MN  NC  NH  NV  OR  RI 
$142,603 - $190,137 in these states: AK  CA  CT  DC  DE  IL  MA  MD  NJ  NY  TX  VA  WA 

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance