Director, Digital Marketing

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. 

● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. 

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. 

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. 

Job Title: Director, Digital Marketing

A little bit about our team:

The mission of the Warner Records Marketing team is to drive fandom, music consumption, direct-to-consumer (D2C) purchases, and social conversation/engagement through innovative digital marketing strategies. The team is responsible for all aspects of an artist’s overall marketing presence, including digital narrative development, digital advertising, social content ideation, influencer campaigns, CRM, social/digital partner activations, content seeding, websites, etc.  We work directly with artists to translate the vision of their music into groundbreaking campaigns and provide in-depth creative consulting tailored to growing a highly engaged fan base.

Your role:

The Director of Digital Marketing will oversee high-level digital marketing campaigns for top-tier artists at Warner Records. The position will be responsible for developing campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things Rock and Pop, as well as familiar with the leading industry standards for digital marketing in the music industry. 

Here you’ll get to:

• Develop and execute disruptive, digital-first campaigns for some of the world's most iconic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats

• Design holistic digital strategies—including short-form content and viral activations—that amplify each release and expand reach across core fans and new audiences

• Activate superfans across fan-forward platforms like Discord, Reddit, and Twitter/X—fueling grassroots momentum and creating digital word-of-mouth at scale

• Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments

• Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion

• Conduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaigns

• Collaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capture

• Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releases

• Coordinate with artist management and internal stakeholders to shape and maintain a unifie