CooperFit Digital Marketing Manager

Description

Are you innovative and passionate about current trends and creating digital marketing campaigns? Cooper Aerobics Digital Marketing Manager is to develop and execute comprehensive digital marketing strategies for the CooperFit cardiovascular fitness test. Daily, the candidate will manage CooperFit’s SEM/SEO campaigns and social media presence, including Facebook and Instagram. Create content targeting key customers as well as engage with existing customers to enhance brand awareness, drive website traffic, generate leads, and ultimately increase sales by leveraging data-driven insights and campaign optimization techniques. Collaboration with members of the marketing team as well as executive leadership, coordination with existing Cooper content calendars and staying current with social media trends is essential.

Full Time: M-F, 8:00 - 5:00, On-site

About Cooper Aerobics

Cooper Aerobics has been helping improve the quality and quantity of millions of lives through prevention since 1970. We inspire individuals to make good health a habit to live longer, healthier and more productive lives through our products and services.

• Cooper Clinic’s comprehensive physical exam gives patients an in-depth picture of their health and an action plan to improve it.
• Cooper Fitness Center is the fitness center of choice for members that belong to a healthy-living community, not just a gym.
• Cooper Spa helps bring life back in balance through relaxation and renewal services.
• Cooper Hotel & Conference Center provides guests easy access to all that Cooper Aerobics has to offer.
• Cooper Complete is a pure, potent vitamin and supplement line scientifically proven to improve well-being.
• Cooper Wellness Strategies takes the Cooper philosophies for individuals and transforms them to improve the physical and fiscal health of a company and its workforce.

Get Cooperized™

Objectives for the role:

• Plan, execute, and manage all digital marketing for CooperFit, including SEO, SEM email marketing and social media
• Establish and execute a digital marketing strategy to distribute content
• Collaborate with the marketing team and other stakeholders to create and maintain CooperFit’s digital presence
• Maintain consistent brand messaging according to the established Cooper brand guidelines across all social channels
• Identify, analyze and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content

Essential Duties and Responsibilities:

• Create and manage content for CooperFit’s social media, emails and other forms of digital communication
• Research, track and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in CooperFit’s marketing campaigns
• Develop social media campaigns in collaboration with the marketing team
• Become an extension of the company’s brand to connect with existing customers and acquire new ones
• Analyze the company’s social strategy to make frequent improvement suggestions
• Other duties as assigned

Requirements

• Bachelor’s degree in marketing, public relations, communications or related field from a four-year accredited college or university
• 3-5 years of work experience in digital marketing
• Demonstrated experience managing SEO/SEM, social media content and advertising campaigns
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports and trends
• Strong project management skills
• Strong multitasking capabilities under pressure
• Clear, confident communication abilities
• Effective time-management skills
• In-depth knowledge of current digital trends
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Proficiency in phot