Senior Product Marketing Manager - Financial Planning & Analysis (FP&A)

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

Meet your team

 

The SAP Data & Analytics Product Marketing team is responsible for creating compelling category and product messaging, implementing marketing campaigns that drive awareness and demand, and delivering market insights on customer needs and the competitive landscape. This role reports to the VP of Data & Analytics Product Marketing.

 

Objective & Purpose

 

This new product marketing role will focus on continuing to establish SAP as the industry leader in Financial Planning & Analysis (FP&A). You will work with other FP&A experts and be responsible for driving the messaging, web strategy, marketing campaigns, product launches, event content, and customer stories. You will report to the VP of Product Marketing to develop and execute the marketing strategy that will drive awareness and adoption of SAP’s industry-leading enterprise planning product—SAP Analytics Cloud.

This role will work closely with product management, global communications, sales, field marketing, and partner marketing. If you are passionate about FP&A and looking for a role that will enable you to develop into a product marketing leader, this role is made for you.

 

Key Responsibilities 

 

• Customer Journey: Work with stakeholders across Integrated Marketing and Product Management to create a customer journey that drives awareness, thought leadership, and adoption of SAP Analytics Cloud for planning.

• Content: Create compelling product messaging and content that is used for web strategy and customer-facing assets such as presentations, whitepapers, and eBooks.

• Project Management: Be the glue that brings together multiple stakeholders across Sales, Product Management, and Communications to ensure that key deliverables are finalized on time and have input from main subject matter experts—including yourself.

Requirements

 

• Bachelor’s degree (or equivalent) in finance, marketing, technology, and/or business field

• Fundamental understanding of financial planning & analysis

• Basic knowledge of FP&A tools

• Basic knowledge of product marketing

What you bring 

 

• Natural desire to build strong relationships with customers, partners, and colleagues

• Team player mindset with a desire “to win”

• A balanced analytical, creative, and innovative thinker 

• Strong communication skills: verbal, written, digital, and interpersonal

• Proficient presentation and social media content designer

• Bold public speaker - both in-person and virtual

• Exceptional organizational and project management skills 

 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution